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Belajar Instagram Marketing : Strategi Marketing di Instagram
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Belajar Instagram Marketing – Pada saat ini media sosial Instagram telah menjadi media pemasaran yang bagus merutama bagi bisnis online.
Media sosial yang berfokus pada visual sangat di gemari oleh masyarakat dan memiliki keteribatan yang tinggi.
Perkembangan Instagram tergolong sangat cepat bahkan dapat menyusul kepopuleran Facebook.
Dengan kecepatan yang sangat cepat tentunya dapat memberikan keefisienan pedagang ataupun pengguna.
Panduan lengkap Untuk Belajar Instagram MarketingBerdasarkan fakta diatas maka kami akan memberikan anda panduan dasar tentang Strategi Marketing DI Instagram.
Serta bagaimana cara memaksimalkan profil, post konten serta bagaimana mendapatkan hasil yang banyak melalui konten dan juga konten cerita.
Pada panduan ini juga akan di bahas tentang bagaimana cara mengevaluasi kemajuan anda dalam pemasaran Instagaram.
Alasan Instagarm adalah bagian dari strategi marketing yang efektif
Instagram telah menjadi bagian penting bagi pebisnis dalam pemasaran online terutama untuk e-commerce.
Hal ini dikarenakan Instagram telah memiliki audiens yang sangat besar dan juga keterlibatan audiens terhadap brand sangatlah tinggi.
Tentunya Instagram Marketing dapat membantu brand untuk menemukan audiens yang tepat serta dapat langung kepada konversi penjualan atau prospek.
Beberapa data tentang keterlibatan audiens terhadap brand :
Sekitara 80% pengguna Instagram setidaknya telah mengikuti 1 brand dan juga sekitar 60% pengguna Instagram menyatakan mereka menemukan produk atau jasa yang dicari. Sekitar 30% dari pengguna instagram membeli produk yang telah mereka temukan di Instagram.. 65 % postingan Instagram memiliki kemampuan untuk menampilkan produk dengan jelas. Berdasarkan dari dari data penelitian diatas tergambar jelas bahwa pengguna sangat menyukai mengikuti brand yang mereka sukai.
Pengguna akan secara aktif akan mencari dan mengikuti brand serta membeli produk atau jasa di platform Instagram.
Tentunya ini membuat Instagram akan terus akan membantu anda untuk mencatat konversi penjualan yang lebih besar.
Perkembangan fitur di Instagram juga menjadi alasan bagi pemilik bisnis online menggunakan platform ini.
Iklan dalam Instagram juga memiliki keterlibatan audiens yang tinggi dan hasil yang baik. pos-pos baru dapat di geser sehingga dapat mempermudah audiens dalam berbelanja di Instagram.
Fitur menarik dalam profil bisnis Instagram dengan pengikut lebih dari 10.000 akan mendapatkan tautan “”Swipe Up” yang dapat di tambahkan pada Instagram Stories.
Fungsi Swipe Up ini adalah untuk mengarahkan audien langsung ke dalam situs ataupun platform yang sulit untuk di temukan.
Cara mengoptimalkan profil Instagram dengan maksimal.Salah satu hal terpenting dalam pemasaran di Instagram adalah mengoptimalkan profil Instagram. Pebisnis harus mengetahui bagaimana menpersiapkan dasar profil Instagram seperti :
Mengisi informasi kontak Membuat deskripsi yang menarik dan mengandung kata kunci. Memilih gambar profil yang mudah untuk dikenali seperti logo. Selain itu, Instagram juga menyediakan beberapa pembaruan fitur untuk lebih memaksimalkan profil anda.
Untuk memaksimalkan ruang Instagram yang terbatas maka sebaiknya anda harus juga menyertakan beberapa hal berikut :
1. Hastag yang dapat di klikPenggunaan hastag kini dapat ditambahakan pada deskripsi profil anda dengan hanya menambahkan kode ‘#’ dengan kata kunci seperti pada posting.
Fokus pada hastag brand merupakan pilihan yang bagus bagi bisnis anda.
2. Link profil yang dapat di klikPenggunaan linki profil yang dapat di klik sebenarnya memiliki beberapa opsi. Tapi sebaiknya anda menambahkan tautan pada profil pengguna lain atau profil anda pribadi.
Jika anda memiliki dua profil usaha maka anda juga dapat menggunakan fitur ini untuk mengarahkan lalu lintas ke dua profil usaha anda.
3. Sorotan ceritaFitur ini memungkinkan anda untuk menambahkan cerita yang kadaluarsa ke dalam kategori unggulan.
Cerita tersebut akan dicantumkan di atas umpan profil Instagram anda. Dengan demikian akan membuat profil anda menjadi terlihat sempurna.
Selain itu juga dapat membantu anda untuk menampilkan konten utama seperti konten tentang brand.
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Cara menentukan gambar atau video yang paling bagus di InstagramHal yang paling menunjang keberhasilan pemasaran di plafrom Instagram adalah penggunaan gambar atau video yang paling baik.
Oleh sebab itu anda harus mengetahui jenis gambar atau video yang paling baik untuk digunakan di Instagram.
Walau audiens Instagram memiliki banyak perbedaan namun kita masih dapat menggunakan banyak data yang untuk digunakan untuk melakukan posting konten.
Pengguna Instagram biasanya sangat suka melihat konten promosi, gambar produk, kata-kata motivasi, tutorial dan juga gambar dari pengguna lain.
Hal ini menunjukkan bahwa audien Instagram sangat menginginkan konten yangberagam sehingga mereka tidak merasa bosan.
Jika anda ingin membagikan konten berupa video maka sebaiknya anda membagikan video informasi yang bermanfaat untuk pengguna.
Buatlah video singkat yang berdurasi berkisar antara 10 sampai dengan 15 detik. Hal ini dikarenakan pengguna Instagram menggunakan ponsel sehingga mereka biasanya tidak suka dengan video yang panjang.
Selain video, konten berupa foto juga terbilang efektif karena keterlibatan pengguna rata-rata berkisar 36 % lebih tinggi.
Anda juga harus pandai dalam menggunakan efek gambar yang berbeda sehingga postingan anda akan lebih beragam.
Beberapa hal penting untuk menghasilkan gambar atau video paling bagus di Instagaram :
Gambar yang simpel dan tidak terlalu gelap biasanya sangat disukai oleh pengguna. Menggunakan banyak latar belakang putih pada gambar Gambar yang memiliki warna dominan biru diatas warna domonan merah. Atau gambar dengan dominan satu warna lebih baik di bandingkan dengan gambar yang memiliki banyak warna. Sebuah gambar yang memiliki tekstur kontras memungkinkan untuk menghasilkan like. Berdasarkan beberapa hal di atas maka dalam pemasaran di Instagram anda harus selalu memperhatikan estetika gambar atau video. Hal ini penting karena Instagram merupakan media sosial yang berorientasi pada visual.
Cara memperoleh Hastag Instagram yang tertargetPada awalnya hastag hanya di gunakan pada media sosial twitter tapi sekarang hastag telah menjadi bagian penting dalam Strategi Marketing di Instagram.
Dengan hanya menambahkan teks setelah simbol “#” maka anda dapat mengubah frasa ataukata menjadi topik yang dapat diklik.
Saat pengguna melakukan klik pada hastag maka pengguna akan diarahkan pada pos publik yang memiliki hastag yang sama.
Dengan demikian pengguna dapat mengikuti hastag yang menarik bagi mereka. Cara ini adalah cara pengguna untuk menemukan konten yang mereka minati dan bagi pebisnis hastag berguna untuk memperluas jangkauan konten mereka.
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Jenis-jenis hastag yang dapat anda gunakanUntuk memaksimalkan jangkauan konten dalam pemasaran Instagaram maka anda harus menggunakan hastag yang tepat
Berikut adalah berapa jenis hastag penting bagi pemasaran Instagaram untuk bisnis anda :
1. Hastag brandSebuah brand harus memiliki hastag bermerek yang unik dan akan selalu di tampilkan pada setiap posting.
Selain itu mereka akan memasang hastag bermerek ini pada profil mereka sehingga mendorong pengguna memasang hastag tersebut pada postingan mereka.
Hastag ini dapat mencakup nama brand anda atau lainnya.
2. Hastag kontesJenis hastag ini merupakan jenis hastag yang di buat untuk kontes atau acara tertentu.
Hastag ini dapat digunakan untuk mengidentifikasi entri kontes seperti kontes pengiriman foto atau untuk memperoleh kesadaran kontes.
3. Hastag populerHastag yang dapat membantu anda untuk mendapatkan jangkauan konten yang luas adalah dengan menggunakan hastag populer.
Jenis Hastag ini merupakan hastag yang banyak digunakan oleh kebanyakan pengguna Instagram dan dengan frasa yang beragam.
Biasanya jenis hastag ini memiliki kecendurungan untuk di cari oleh masyarakat Instagram.
4. Hastag yang spesifikDi dalam sebuah bisnis atau industri selalu memiliki frase ataupun kata kunci yang relevan untuk target pasar mereka.
Memang jenis hastag ini tidak dapat memberikan jangkauan yang luas seperti jenis hastag yang populer.
Namun jenis hastag ini mampu menghasilkan lalu lintas yang lebih tertarget dan relevan dengan bisnis anda.
5. Hastag yang tepat waktuSebuah momen atau peristiwa seperti saat musim liburan, pergantian tahun, lebaran dapat dijadikan hastag yang efektif.
Misalkan saja ketika momen lebaran maka anda dapat berfokus pembuatan konten atau penjualan produk yang berkaitan dengan lebaran. Hal ini dikarenakan banyak orang lebih cenderung mencari konten yang relevan dengan kondisi saat ini.
6. Hastag yang menghiburJenis hastag ini sebenarnya tidak dapat membantu anda untuk mempeoleh jangkaun konten yang luas. Penggunaan jenis hastag ini hanyalah dijadikan sebagai hiburan ba gi audiens anda dan juga sebagai cara untuk membangun brand anda.
Anda dapat membuat hastag yang lucu dan unik sehingga dapat menghibur audiens anda.
Berbagai jenis hastag diatas dapat digunakan anda untuk membantu anda dalam pemasaran online di Instagram. anda dapat mengkombinasikan jenis hastag diatas pada setiap kategori konten yang anda posting.
Tentunya hastag dapat membantu untuk memperkuat brand anda untuk menjangkau audiens yang lebih luas dan relevan.
Untuk memperoleh hasil yang maksimal maka sebaiknya anda melakukan penelitian terhadap masing-masing hastag yang akan anda buat.
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Cara menggunakan hastagPenggunaan hastag yang tepat merupakan salah satu cara yang menentukan kesuksesan anda dalam pemasaran online di Instagram.
Dengan penggunaan hastag yang tepat maka dapat membantu anda dalam memaksimalkan jangkauan konten dan juga konversi yang baik.
Beberapa tips penggunaan hastag pada Instagram yang efektif :
Cantumkan hastag brand pada profil Instagram anda Tampilkanlah hastag yang menghibur pada awal list hastag anda sehingga audiens dapat membaca Menggunakan banyak hastag dalam setiap postingan. Berdasarkan penelitian penggunaan hastag antara 8 hingga 11 dalam setiap posting merupakan cara terbaik. Jangan menggunakan hastag yang sama dalam setiap postingan anda. anda Buatlah kategori hastag yang dapat anda gunakan untuk pos yang berbeda. Selain dapat meningkatkan visibilitas audiens yang berbeda, hal ini dilakukan agar akun anda tidak dianggap sebagai spam. Sebaiknya anda meluangkan waktu untuk menjelajahi setiap hastag agar anda dapat menemukan tagar baru untuk ditargetkan. Sehingga anda dapat menghindari dari jenis hastag yang terlarang atau tidak mengetahui artinya. Instagram stories : Tips membuat Instastories yang powerfullInstagram stories merupakan salah satu fitur tambahan yang diambil dari snapchat untuk membagikan foto atau video yang singkat dan akan menghilang dalam 24 jam.
Namun ternyata fitur ini telah berkembang menjadi bagian penting dalam Instagram. Bahkan saat ini memberikan highligh agar cerita anda dapat tampil selamanya.
Cara menggunakan Instagram stories.untuk bisnis andaDalam menggunakan instagram stories anda dapat menggunakan beberapa cara untuk menghasilkan instagram stories yang powerfull.
Berikut beberapa cara menggunakan Instagram stories untuk bisnis online anda :
1. Membagikan konten yang telah di buat oleh audiens andaAnda dapat menggunakan instagram stories untuk menampilkan konten follower atau pengikut anda.
Tentunya ini akan membuat pengikut anda menjadi senang karena anda benar-benar peduli dengan konten mereka.
Hal ini juga sangat bermanfaat bagi anda karena anda tidak harus membuat konten sendiri dan juga sangat berdampak pada bukti sosial yang kuat.
2. Mendapatkan konten dari follower andaSalah satu manfaat stories dalam Instagram adalah anda bisa memperoleh konten dari audiens anda sendiri.
Banyak cara yang dapat dilakukan untuk memperoleh konten dari pengikut seperti melakukan ajakan pada pengguna untuk membagikan gambar.
Selain itu anda dapat menggunakan stiker jajak pendapat untuk mendapatkan umpan balik serta menghasilkan bukti sosial.
3. Membagikan momen peristiwaInstagram stories merupakan media yang tepat untuk meliput ataupun mempromosikan sebuah acara baik yang di selenggarakan saat ini ataupun acara yang akan datang.
Atau juga anda dapat memberikan gambaran kepada audiens tentang acara yang sudah diselenggarakan.
Dengan ini maka anda dapat menunjukkan kepada audiens yang tidak bisa hadir tentang acara yang tidak bisa mereka ikuti.
Dengan demikian kesadaran audiens tentang pentingnya acara tersebut.
4. Menciptakan Instagram stories yang unikInstagram stories merupakan ruang yang sangat bagus bagi anda untuk menampilkan sisi lain dari brand ada. Tentunya hal ini akan membuat brand anda terasa lebih dekat dengan pengikut adan.
Anda dapat menggunakan video atau gambar yang menyenangkan ataupun menceritakan kehidupan di balik brand anda.
5. Berinteraksi dengan pengikut andaMasih banyak yang belum mengetahui bahwa Instagram stories memungkinkan anda mnutk melakukan siarang langsung dari ponsel.
Sehingga pengikut anda dapat terlibat secara langsung dengan anda seperti dengan menyelenggarakan tanya jawab atau membahas topik tertentu.
Dengan fitur ini maka anda akan mempersempit batasan brand dengan audiens atau pengikut anda.
Cara memperlama stories pada highlightsKonten berupa stories biasanya akan hilang setelah 24 jam sama seperti fitur snapchat. Tentunya hal ini sangat mengakibatkan hilangnya ROI terhadap konten tersebut.
Oleh sebab itu Instagram memberikan fitur membuat sorotan untuk konten Stories agar dapat tampil setelah 24 jam berlalu.
Anda dapat menggunakan highlight dengan menggunakan satu konten yang di buat pengguna. Konten ini biasanya berisikan tentang cerita brand ataupun sebuah acara.
Tentunya ini akan mempermudah audiens anda untuk menemukan konten yang mereka cari. Selain itu manfaat lainnya dapat memperkenalkan brand anda sehingga audiens percaya dengan anda.
Untuk membuat sorotan kedalam profil anda adalah dengan cara : klik ikon + di atas galeri anda. kemudian beri nama sorotan atau stories yang akan tambahkan.
Sorotan ini dapat di edit kapan saja anda mau.
Mengadakan kontes di InstagramSalah satu strategi pemasaran di Instagram yang paling populer dan efektif saat ini adalah mengadakan kontes .
Kontes di Instagram dapat menghasilkan konversi yang bagus karena banyak orang sangat menyukai karena berkesempatan memperoleh hadiah yang diberikan.
Ketika anda membuat sebuah kontes di Instagram maka sebaiknya anda mengetahui bagaimana cara atau aturan dalam membuat kontes di Instagram yang efektif.
Beberapa hal yang harus diperhatikan dalam membuat kontes :
Anda tidak bisa menyiratkan bahwa Instagram terafiliasi dengan kontes Tidak boleh meminta pengguna menandai foto mereka sendiri atau orang lain dalam gambar yang tidak mereka ikuti. Harus menaati hukum dan persyaratan setempat termasuk batasan usia, kelayakan atau penawaran hadiah. Anda harus dengan jelas menyatakan bahwa aturan untuk berpartisipasi. Jenis-jenis kontes di Instagram yang dapat lakukanBanyak sekali jenis kontes yang mungkin dapat anda lakukan di Instagram. Setiap jenis kontes tentunya memiliki manfaat dan kelebihan masing-masing.
Beberapa jenis kontes yang dapat anda lakukan :
Tandai teman di dalam komentar : Jenis kontes ini dapat dimanfaatkan untuk menarik teman follower anda yang tertarik dengan brand anda. Ikuti kami : cara ini sering di gunakan menjadi salah satu syarat bagi pengguna dalam mengikuti kontes. Dengan mengajak audiens mengikuti akun bisnis kita tentunya sangat bagus untuk jangka panjang karena pengikut anda akan bertambah. Meninggalkan komentar : Kontes ini merupakan kontes teks diman pengguna untuk meninggalkan pendapat atau pengalaman. Cara kontes terg olong mudah dan cenderung mendapatkan partisipasi yang tinggi. Kontes foto : Ketika anda menyelenggarakan kontes foto biasanya anda harus menyediakan hadiah yang menarik. Hal ini bertujuan agar tingkat partisipasi kontes semakin meningkat. Hal tersulit dari kontes foto adalah peserta harus menyediakan waktu untuk membuat foto yang menarik. Memanfaatkan Analytic Instagram ( hal yang harus anda ketahui )Pada saat ini Instagram telah menyediakan analytic yang dapat memberikan informasi bagi anda mengenai kinerja akun anda. Analitik ini hanya tersedia untuk profil bisnis saja.
Untuk masuk kedalam analytic Instagram, anda harus masuk ke halaman profil kemudian klik simbol grafik yang tersedia di sudut kanan atas.
Beberapa hal yang dapat anda lihat di Analytic Instagram :
Jumlah kunjungan profil Total klik situs web Jumlah jangkaun konten anda yang dilihat Kinerja setiap pos termasuk keterlibatan atau tayangan Jumlah total penayangan stories anda. Selain beberapa data diatas pada analytyc Instagram juga terdapat beberapa data :
Jumlah pengikut dan perkembangan tren terkini Gender dan usia Lokasi atau tempat pengunjung Aktivitas pengikut Walaupun analytic di Instagram tidak sebaik analytic di Facebook namun data-data yang kita peroleh dapat menunjang informasi yang di butuhkan.
Anda dapat melihat jangkaun dan keterlibatan yang ada di akun Instagram kita. Dengan demikian kita dapat membandingan semua informasi yang diperoleh dan menganalisa kinerja setiap postingan.
Selain itu anda juga dapat mendeteksi tren yang sedang berkembang saat ini sehingga dapat membantu anda dalam pemasaran secara efektif dan efisien.
Baca juga | Kelebihan Dan Kekurangan Instagram Sebagai Media Pemasaran Online
KesimpulanInstagram merupakan platform yang harus anda gunakan dalam pemasaran online yang efektif dan efisien.
Jika anda adalah seorang pebisnis online maka platform Instagram harus anda masukkan ke dalam bagian strategi marketing.
Dengan mengetahui bagaimana cara pemasaran online di Instagram yang efektif dan efisien dapat memberikan konversi yang tinggi.
Demikianlah pembahasan tentang Belajar Instagram Marketing : Strategi Marketing di Instagram Untuk Bisnis Online.