');mask-image:url('data:image/svg+xml;utf8, ');mask-mode:alpha;-webkit-mask-repeat:no-repeat;mask-repeat:no-repeat;-webkit-mask-size:contain;mask-size:contain;-webkit-mask-position:center;mask-position:center;border-radius:0}}.wp-block-latest-comments__comment{line-height:1.1;list-style:none;margin-bottom:1em}.has-avatars .wp-block-latest-comments__comment{min-height:2.25em;list-style:none}.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-excerpt,.has-avatars .wp-block-latest-comments__comment .wp-block-latest-comments__comment-meta{margin-left:3.25em}.has-dates .wp-block-latest-comments__comment,.has-excerpts .wp-block-latest-comments__comment{line-height:1.5}.wp-block-latest-comments__comment-excerpt p{font-size:.875em;line-height:1.8;margin:.36em 0 1.4em}.wp-block-latest-comments__comment-date{display:block;font-size:.75em}.wp-block-latest-comments .avatar,.wp-block-latest-comments__comment-avatar{border-radius:1.5em;display:block;float:left;height:2.5em;margin-right:.75em;width:2.5em}.wp-block-latest-posts.alignleft{margin-right:2em}.wp-block-latest-posts.alignright{margin-left:2em}.wp-block-latest-posts.wp-block-latest-posts__list{list-style:none}.wp-block-latest-posts.wp-block-latest-posts__list li{clear:both}.wp-block-latest-posts.is-grid{display:flex;flex-wrap:wrap;padding:0}.wp-block-latest-posts.is-grid li{margin:0 1.25em 1.25em 0;width:100%}@media (min-width:600px){.wp-block-latest-posts.columns-2 li{width:calc(50% - .625em)}.wp-block-latest-posts.columns-2 li:nth-child(2n){margin-right:0}.wp-block-latest-posts.columns-3 li{width:calc(33.33333% - .83333em)}.wp-block-latest-posts.columns-3 li:nth-child(3n){margin-right:0}.wp-block-latest-posts.columns-4 li{width:calc(25% - .9375em)}.wp-block-latest-posts.columns-4 li:nth-child(4n){margin-right:0}.wp-block-latest-posts.columns-5 li{width:calc(20% - 1em)}.wp-block-latest-posts.columns-5 li:nth-child(5n){margin-right:0}.wp-block-latest-posts.columns-6 li{width:calc(16.66667% - 1.04167em)}.wp-block-latest-posts.columns-6 li:nth-child(6n){margin-right:0}}.wp-block-latest-posts__post-author,.wp-block-latest-posts__post-date{display:block;color:#555;font-size:.8125em}.wp-block-latest-posts__post-excerpt{margin-top:.5em;margin-bottom:1em}.wp-block-latest-posts__featured-image a{display:inline-block}.wp-block-latest-posts__featured-image img{height:auto;width:auto}.wp-block-latest-posts__featured-image.alignleft{margin-right:1em}.wp-block-latest-posts__featured-image.alignright{margin-left:1em}.wp-block-latest-posts__featured-image.aligncenter{margin-bottom:1em;text-align:center}.block-editor-image-alignment-control__row .components-base-control__field{display:flex;justify-content:space-between;align-items:center}.block-editor-image-alignment-control__row .components-base-control__field .components-base-control__label{margin-bottom:0}ol.has-background,ul.has-background{padding:1.25em 2.375em}.wp-block-media-text{
/*!rtl:begin:ignore*/direction:ltr;
/*!rtl:end:ignore*/display:-ms-grid;display:grid;-ms-grid-columns:50% 1fr;grid-template-columns:50% 1fr;-ms-grid-rows:auto;grid-template-rows:auto}.wp-block-media-text.has-media-on-the-right{-ms-grid-columns:1fr 50%;grid-template-columns:1fr 50%}.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-top .wp-block-media-text__media{-ms-grid-row-align:start;align-self:start}.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-center .wp-block-media-text__media,.wp-block-media-text .wp-block-media-text__content,.wp-block-media-text .wp-block-media-text__media{-ms-grid-row-align:center;align-self:center}.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__content,.wp-block-media-text.is-vertically-aligned-bottom .wp-block-media-text__media{-ms-grid-row-align:end;align-self:end}.wp-block-media-text .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/margin:0}.wp-block-media-text .wp-block-media-text__content{direction:ltr;
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1;
/*!rtl:end:ignore*/padding:0 8%;word-break:break-word}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__media{
/*!rtl:begin:ignore*/-ms-grid-column:2;grid-column:2;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text.has-media-on-the-right .wp-block-media-text__content{
/*!rtl:begin:ignore*/-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1
/*!rtl:end:ignore*/}.wp-block-media-text__media img,.wp-block-media-text__media video{max-width:unset;width:100%;vertical-align:middle}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media{height:100%;min-height:250px;background-size:cover}.wp-block-media-text.is-image-fill figure.wp-block-media-text__media>img{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);border:0}@media (max-width:600px){.wp-block-media-text.is-stacked-on-mobile{-ms-grid-columns:100%!important;grid-template-columns:100%!important}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__media{-ms-grid-column:1;grid-column:1;-ms-grid-row:1;grid-row:1}.wp-block-media-text.is-stacked-on-mobile .wp-block-media-text__content{-ms-grid-column:1;grid-column:1;-ms-grid-row:2;grid-row:2}}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation-link:not(.has-text-color){color:#1e1e1e}.wp-block-navigation:not(.has-background) .wp-block-navigation__container .wp-block-navigation__container{background-color:#fff}.items-justified-left>ul{justify-content:flex-start}.items-justified-center>ul{justify-content:center}.items-justified-right>ul{justify-content:flex-end}.wp-block-navigation-link{display:flex;align-items:center;position:relative;margin:0}.wp-block-navigation-link .wp-block-navigation__container:empty{display:none}.wp-block-navigation__container{list-style:none;margin:0;padding-left:0;display:flex;flex-wrap:wrap}.is-vertical .wp-block-navigation__container{display:block}.has-child>.wp-block-navigation-link__content{padding-right:.5em}.has-child .wp-block-navigation__container{border:1px solid rgba(0,0,0,.15);background-color:inherit;color:inherit;position:absolute;left:0;top:100%;width:-webkit-fit-content;width:-moz-fit-content;width:fit-content;z-index:2;opacity:0;transition:opacity .1s linear;visibility:hidden}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__content{flex-grow:1}.has-child .wp-block-navigation__container>.wp-block-navigation-link>.wp-block-navigation-link__submenu-icon{padding-right:.5em}@media (min-width:782px){.has-child .wp-block-navigation__container{left:1.5em}.has-child .wp-block-navigation__container .wp-block-navigation__container{left:100%;top:-1px}.has-child .wp-block-navigation__container .wp-block-navigation__container:before{content:"";position:absolute;right:100%;height:100%;display:block;width:.5em;background:transparent}.has-child .wp-block-navigation__container .wp-block-navigation-link__submenu-icon svg{transform:rotate(0)}}.has-child:hover{cursor:pointer}.has-child:hover>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.has-child:focus-within{cursor:pointer}.has-child:focus-within>.wp-block-navigation__container{visibility:visible;opacity:1;display:flex;flex-direction:column}.wp-block-navigation-link__content{color:inherit;text-decoration:none;padding:.5em 1em}.wp-block-navigation-link__content+.wp-block-navigation-link__content{padding-top:0}.has-text-color .wp-block-navigation-link__content{color:inherit}.wp-block-navigation-link__label{word-break:normal;overflow-wrap:break-word}.wp-block-navigation-link__submenu-icon{height:inherit;padding:.375em 1em .375em 0}.wp-block-navigation-link__submenu-icon svg{fill:currentColor}@media (min-width:782px){.wp-block-navigation-link__submenu-icon svg{transform:rotate(90deg)}}.is-small-text{font-size:.875em}.is-regular-text{font-size:1em}.is-large-text{font-size:2.25em}.is-larger-text{font-size:3em}.has-drop-cap:not(:focus):first-letter{float:left;font-size:8.4em;line-height:.68;font-weight:100;margin:.05em .1em 0 0;text-transform:uppercase;font-style:normal}p.has-background{padding:1.25em 2.375em}p.has-text-color a{color:inherit}.wp-block-post-author{display:flex;flex-wrap:wrap}.wp-block-post-author__byline{width:100%;margin-top:0;margin-bottom:0;font-size:.5em}.wp-block-post-author__avatar{margin-right:1em}.wp-block-post-author__bio{margin-bottom:.7em;font-size:.7em}.wp-block-post-author__content{flex-grow:1;flex-basis:0}.wp-block-post-author__name{font-weight:700;margin:0}.wp-block-pullquote{padding:3em 0;margin-left:0;margin-right:0;text-align:center}.wp-block-pullquote.alignleft,.wp-block-pullquote.alignright{max-width:290px}.wp-block-pullquote.alignleft p,.wp-block-pullquote.alignright p{font-size:1.25em}.wp-block-pullquote p{font-size:1.75em;line-height:1.6}.wp-block-pullquote cite,.wp-block-pullquote footer{position:relative}.wp-block-pullquote .has-text-color a{color:inherit}.wp-block-pullquote:not(.is-style-solid-color){background:none}.wp-block-pullquote.is-style-solid-color{border:none}.wp-block-pullquote.is-style-solid-color blockquote{margin-left:auto;margin-right:auto;text-align:left;max-width:60%}.wp-block-pullquote.is-style-solid-color blockquote p{margin-top:0;margin-bottom:0;font-size:2em}.wp-block-pullquote.is-style-solid-color blockquote cite{text-transform:none;font-style:normal}.wp-block-pullquote cite{color:inherit}.wp-block-quote.is-large,.wp-block-quote.is-style-large{margin-bottom:1em;padding:0 1em}.wp-block-quote.is-large p,.wp-block-quote.is-style-large p{font-size:1.5em;font-style:italic;line-height:1.6}.wp-block-quote.is-large cite,.wp-block-quote.is-large footer,.wp-block-quote.is-style-large cite,.wp-block-quote.is-style-large footer{font-size:1.125em;text-align:right}.wp-block-rss.alignleft{margin-right:2em}.wp-block-rss.alignright{margin-left:2em}.wp-block-rss.is-grid{display:flex;flex-wrap:wrap;padding:0;list-style:none}.wp-block-rss.is-grid li{margin:0 1em 1em 0;width:100%}@media (min-width:600px){.wp-block-rss.columns-2 li{width:calc(50% - 1em)}.wp-block-rss.columns-3 li{width:calc(33.33333% - 1em)}.wp-block-rss.columns-4 li{width:calc(25% - 1em)}.wp-block-rss.columns-5 li{width:calc(20% - 1em)}.wp-block-rss.columns-6 li{width:calc(16.66667% - 1em)}}.wp-block-rss__item-author,.wp-block-rss__item-publish-date{display:block;color:#555;font-size:.8125em}.wp-block-search .wp-block-search__inside-wrapper{display:flex;flex:auto;flex-wrap:nowrap;max-width:100%}.wp-block-search .wp-block-search__label{width:100%}.wp-block-search .wp-block-search__input{flex-grow:1;min-width:3em;border:1px solid #949494}.wp-block-search .wp-block-search__button{margin-left:.625em;word-break:normal}.wp-block-search .wp-block-search__button svg{min-width:1.5em;min-height:1.5em}.wp-block-search.wp-block-search__button-only .wp-block-search__button{margin-left:0}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper{padding:4px;border:1px solid #949494}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input{border-radius:0;border:none;padding:0 0 0 .25em}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__input:focus{outline:none}.wp-block-search.wp-block-search__button-inside .wp-block-search__inside-wrapper .wp-block-search__button{padding:.125em .5em}.wp-block-separator.is-style-wide{border-bottom-width:1px}.wp-block-separator.is-style-dots{background:none!important;border:none;text-align:center;max-width:none;line-height:1;height:auto}.wp-block-separator.is-style-dots:before{content:"\00b7 \00b7 \00b7";color:currentColor;font-size:1.5em;letter-spacing:2em;padding-left:2em;font-family:serif}.wp-block-custom-logo .aligncenter{display:table}.wp-block-social-links{display:flex;flex-wrap:wrap;justify-content:flex-start;padding-left:0;padding-right:0;text-indent:0;margin-left:0}.wp-block-social-links .wp-social-link a,.wp-block-social-links .wp-social-link a:hover{text-decoration:none;border-bottom:0;box-shadow:none}.wp-social-link{display:block;width:36px;height:36px;border-radius:9999px;margin:0 8px 8px 0;transition:transform .1s ease}@media (prefers-reduced-motion:reduce){.wp-social-link{transition-duration:0s}}.wp-social-link a{padding:6px;display:block;line-height:0;transition:transform .1s ease}.wp-social-link a,.wp-social-link a:active,.wp-social-link a:hover,.wp-social-link a:visited,.wp-social-link svg{color:currentColor;fill:currentColor}.wp-social-link:hover{transform:scale(1.1)}.wp-block-social-links.aligncenter{justify-content:center;display:flex}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link{background-color:#f0f0f0;color:#444}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-amazon{background-color:#f90;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-bandcamp{background-color:#1ea0c3;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-behance{background-color:#0757fe;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-codepen{background-color:#1e1f26;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-deviantart{background-color:#02e49b;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dribbble{background-color:#e94c89;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-dropbox{background-color:#4280ff;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-etsy{background-color:#f45800;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-facebook{background-color:#1778f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-fivehundredpx{background-color:#000;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-flickr{background-color:#0461dd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-foursquare{background-color:#e65678;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-github{background-color:#24292d;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-goodreads{background-color:#eceadd;color:#382110}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-google{background-color:#ea4434;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-instagram{background-color:#f00075;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-lastfm{background-color:#e21b24;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-linkedin{background-color:#0d66c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-mastodon{background-color:#3288d4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-medium{background-color:#02ab6c;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-meetup{background-color:#f6405f;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pinterest{background-color:#e60122;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-pocket{background-color:#ef4155;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-reddit{background-color:#fe4500;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-skype{background-color:#0478d7;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-snapchat{background-color:#fefc00;color:#fff;stroke:#000}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-soundcloud{background-color:#ff5600;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-spotify{background-color:#1bd760;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-tumblr{background-color:#011835;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitch{background-color:#6440a4;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-twitter{background-color:#1da1f2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vimeo{background-color:#1eb7ea;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-vk{background-color:#4680c2;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-wordpress{background-color:#3499cd;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links:not(.is-style-logos-only) .wp-social-link-youtube{background-color:red;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link{background:none;padding:4px}.wp-block-social-links.is-style-logos-only .wp-social-link svg{width:28px;height:28px}.wp-block-social-links.is-style-logos-only .wp-social-link-amazon{color:#f90}.wp-block-social-links.is-style-logos-only .wp-social-link-bandcamp{color:#1ea0c3}.wp-block-social-links.is-style-logos-only .wp-social-link-behance{color:#0757fe}.wp-block-social-links.is-style-logos-only .wp-social-link-codepen{color:#1e1f26}.wp-block-social-links.is-style-logos-only .wp-social-link-deviantart{color:#02e49b}.wp-block-social-links.is-style-logos-only .wp-social-link-dribbble{color:#e94c89}.wp-block-social-links.is-style-logos-only .wp-social-link-dropbox{color:#4280ff}.wp-block-social-links.is-style-logos-only .wp-social-link-etsy{color:#f45800}.wp-block-social-links.is-style-logos-only .wp-social-link-facebook{color:#1778f2}.wp-block-social-links.is-style-logos-only .wp-social-link-fivehundredpx{color:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-flickr{color:#0461dd}.wp-block-social-links.is-style-logos-only .wp-social-link-foursquare{color:#e65678}.wp-block-social-links.is-style-logos-only .wp-social-link-github{color:#24292d}.wp-block-social-links.is-style-logos-only .wp-social-link-goodreads{color:#382110}.wp-block-social-links.is-style-logos-only .wp-social-link-google{color:#ea4434}.wp-block-social-links.is-style-logos-only .wp-social-link-instagram{color:#f00075}.wp-block-social-links.is-style-logos-only .wp-social-link-lastfm{color:#e21b24}.wp-block-social-links.is-style-logos-only .wp-social-link-linkedin{color:#0d66c2}.wp-block-social-links.is-style-logos-only .wp-social-link-mastodon{color:#3288d4}.wp-block-social-links.is-style-logos-only .wp-social-link-medium{color:#02ab6c}.wp-block-social-links.is-style-logos-only .wp-social-link-meetup{color:#f6405f}.wp-block-social-links.is-style-logos-only .wp-social-link-pinterest{color:#e60122}.wp-block-social-links.is-style-logos-only .wp-social-link-pocket{color:#ef4155}.wp-block-social-links.is-style-logos-only .wp-social-link-reddit{color:#fe4500}.wp-block-social-links.is-style-logos-only .wp-social-link-skype{color:#0478d7}.wp-block-social-links.is-style-logos-only .wp-social-link-snapchat{color:#fff;stroke:#000}.wp-block-social-links.is-style-logos-only .wp-social-link-soundcloud{color:#ff5600}.wp-block-social-links.is-style-logos-only .wp-social-link-spotify{color:#1bd760}.wp-block-social-links.is-style-logos-only .wp-social-link-tumblr{color:#011835}.wp-block-social-links.is-style-logos-only .wp-social-link-twitch{color:#6440a4}.wp-block-social-links.is-style-logos-only .wp-social-link-twitter{color:#1da1f2}.wp-block-social-links.is-style-logos-only .wp-social-link-vimeo{color:#1eb7ea}.wp-block-social-links.is-style-logos-only .wp-social-link-vk{color:#4680c2}.wp-block-social-links.is-style-logos-only .wp-social-link-wordpress{color:#3499cd}.wp-block-social-links.is-style-logos-only .wp-social-link-yelp{background-color:#d32422;color:#fff}.wp-block-social-links.is-style-logos-only .wp-social-link-youtube{color:red}.wp-block-social-links.is-style-pill-shape .wp-social-link{width:auto}.wp-block-social-links.is-style-pill-shape .wp-social-link a{padding-left:16px;padding-right:16px}.wp-block-spacer{clear:both}p.wp-block-subhead{font-size:1.1em;font-style:italic;opacity:.75}.wp-block-table{overflow-x:auto}.wp-block-table table{width:100%}.wp-block-table .has-fixed-layout{table-layout:fixed;width:100%}.wp-block-table .has-fixed-layout td,.wp-block-table .has-fixed-layout th{word-break:break-word}.wp-block-table.aligncenter,.wp-block-table.alignleft,.wp-block-table.alignright{display:table;width:auto}.wp-block-table.aligncenter td,.wp-block-table.aligncenter th,.wp-block-table.alignleft td,.wp-block-table.alignleft th,.wp-block-table.alignright td,.wp-block-table.alignright th{word-break:break-word}.wp-block-table .has-subtle-light-gray-background-color{background-color:#f3f4f5}.wp-block-table .has-subtle-pale-green-background-color{background-color:#e9fbe5}.wp-block-table .has-subtle-pale-blue-background-color{background-color:#e7f5fe}.wp-block-table .has-subtle-pale-pink-background-color{background-color:#fcf0ef}.wp-block-table.is-style-stripes{border-spacing:0;border-collapse:inherit;background-color:transparent;border-bottom:1px solid #f0f0f0}.wp-block-table.is-style-stripes tbody tr:nth-child(odd){background-color:#f0f0f0}.wp-block-table.is-style-stripes.has-subtle-light-gray-background-color tbody tr:nth-child(odd){background-color:#f3f4f5}.wp-block-table.is-style-stripes.has-subtle-pale-green-background-color tbody tr:nth-child(odd){background-color:#e9fbe5}.wp-block-table.is-style-stripes.has-subtle-pale-blue-background-color tbody tr:nth-child(odd){background-color:#e7f5fe}.wp-block-table.is-style-stripes.has-subtle-pale-pink-background-color tbody tr:nth-child(odd){background-color:#fcf0ef}.wp-block-table.is-style-stripes td,.wp-block-table.is-style-stripes th{border-color:transparent}.wp-block-text-columns,.wp-block-text-columns.aligncenter{display:flex}.wp-block-text-columns .wp-block-column{margin:0 1em;padding:0}.wp-block-text-columns .wp-block-column:first-child{margin-left:0}.wp-block-text-columns .wp-block-column:last-child{margin-right:0}.wp-block-text-columns.columns-2 .wp-block-column{width:50%}.wp-block-text-columns.columns-3 .wp-block-column{width:33.33333%}.wp-block-text-columns.columns-4 .wp-block-column{width:25%}.wp-block-video{margin-left:0;margin-right:0}.wp-block-video video{max-width:100%}@supports ((position:-webkit-sticky) or (position:sticky)){.wp-block-video [poster]{object-fit:cover}}.wp-block-video.aligncenter{text-align:center}.wp-block-video figcaption{margin-top:.5em;margin-bottom:1em}.wp-block-post-featured-image a{display:inline-block}:root .has-pale-pink-background-color{background-color:#f78da7}:root .has-vivid-red-background-color{background-color:#cf2e2e}:root .has-luminous-vivid-orange-background-color{background-color:#ff6900}:root .has-luminous-vivid-amber-background-color{background-color:#fcb900}:root .has-light-green-cyan-background-color{background-color:#7bdcb5}:root .has-vivid-green-cyan-background-color{background-color:#00d084}:root .has-pale-cyan-blue-background-color{background-color:#8ed1fc}:root .has-vivid-cyan-blue-background-color{background-color:#0693e3}:root .has-vivid-purple-background-color{background-color:#9b51e0}:root .has-white-background-color{background-color:#fff}:root .has-very-light-gray-background-color{background-color:#eee}:root .has-cyan-bluish-gray-background-color{background-color:#abb8c3}:root .has-very-dark-gray-background-color{background-color:#313131}:root .has-black-background-color{background-color:#000}:root .has-pale-pink-color{color:#f78da7}:root .has-vivid-red-color{color:#cf2e2e}:root .has-luminous-vivid-orange-color{color:#ff6900}:root .has-luminous-vivid-amber-color{color:#fcb900}:root .has-light-green-cyan-color{color:#7bdcb5}:root .has-vivid-green-cyan-color{color:#00d084}:root .has-pale-cyan-blue-color{color:#8ed1fc}:root .has-vivid-cyan-blue-color{color:#0693e3}:root .has-vivid-purple-color{color:#9b51e0}:root .has-white-color{color:#fff}:root .has-very-light-gray-color{color:#eee}:root .has-cyan-bluish-gray-color{color:#abb8c3}:root .has-very-dark-gray-color{color:#313131}:root .has-black-color{color:#000}:root .has-vivid-cyan-blue-to-vivid-purple-gradient-background{background:linear-gradient(135deg,#0693e3,#9b51e0)}:root .has-vivid-green-cyan-to-vivid-cyan-blue-gradient-background{background:linear-gradient(135deg,#00d084,#0693e3)}:root .has-light-green-cyan-to-vivid-green-cyan-gradient-background{background:linear-gradient(135deg,#7adcb4,#00d082)}:root .has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background:linear-gradient(135deg,#fcb900,#ff6900)}:root .has-luminous-vivid-orange-to-vivid-red-gradient-background{background:linear-gradient(135deg,#ff6900,#cf2e2e)}:root .has-very-light-gray-to-cyan-bluish-gray-gradient-background{background:linear-gradient(135deg,#eee,#a9b8c3)}:root .has-cool-to-warm-spectrum-gradient-background{background:linear-gradient(135deg,#4aeadc,#9778d1 20%,#cf2aba 40%,#ee2c82 60%,#fb6962 80%,#fef84c)}:root .has-blush-light-purple-gradient-background{background:linear-gradient(135deg,#ffceec,#9896f0)}:root .has-blush-bordeaux-gradient-background{background:linear-gradient(135deg,#fecda5,#fe2d2d 50%,#6b003e)}:root .has-purple-crush-gradient-background{background:linear-gradient(135deg,#34e2e4,#4721fb 50%,#ab1dfe)}:root .has-luminous-dusk-gradient-background{background:linear-gradient(135deg,#ffcb70,#c751c0 50%,#4158d0)}:root .has-hazy-dawn-gradient-background{background:linear-gradient(135deg,#faaca8,#dad0ec)}:root .has-pale-ocean-gradient-background{background:linear-gradient(135deg,#fff5cb,#b6e3d4 50%,#33a7b5)}:root .has-electric-grass-gradient-background{background:linear-gradient(135deg,#caf880,#71ce7e)}:root .has-subdued-olive-gradient-background{background:linear-gradient(135deg,#fafae1,#67a671)}:root .has-atomic-cream-gradient-background{background:linear-gradient(135deg,#fdd79a,#004a59)}:root .has-nightshade-gradient-background{background:linear-gradient(135deg,#330968,#31cdcf)}:root .has-midnight-gradient-background{background:linear-gradient(135deg,#020381,#2874fc)}:root .has-link-color a{color:#00e;color:var(--wp--style--color--link,#00e)}.has-small-font-size{font-size:.8125em}.has-normal-font-size,.has-regular-font-size{font-size:1em}.has-medium-font-size{font-size:1.25em}.has-large-font-size{font-size:2.25em}.has-huge-font-size,.has-larger-font-size{font-size:2.625em}.has-text-align-center{text-align:center}.has-text-align-left{text-align:left}.has-text-align-right{text-align:right}#end-resizable-editor-section{display:none}.aligncenter{clear:both}
.clearfix:before,.clearfix:after{content:" ";display:table}.clearfix:after{clear:both}.pull-left{float:left !important}.pull-right{float:right !important}.idblog-form-widget .intro-text{font-size:14px}.idblog-form-widget .spam-text{font-size:12px;font-style:italic;text-align:center}.idblog-form-widget form input{margin-right:10px;margin-bottom:10px}.idblog-form-widget.force-100 form input{width:100%;margin-right:0}.idblog-form-widget form input[type=submit]{background-color:#2c3e50;border-color:#2c3e50;color:#fff}.idblog-form-widget form input[type=submit]:hover{opacity:.9;filter:alpha(opacity=90)}@media (max-width:767px){.idblog-form-widget form input{width:100%;margin-bottom:10px;margin-right:0}}.gmr-authorbox{word-wrap:break-word}.gmr-ab-gravatar{float:left;margin-right:20px}.gmr-ab-gravatar img.avatar{padding:3px;-webkit-box-shadow:0px 0px 2px -1px rgba(0,0,0,.3);-moz-box-shadow:0px 0px 2px -1px rgba(0,0,0,.3);box-shadow:0px 0px 2px -1px rgba(0,0,0,.3)}.gmr-ab-content{padding-left:120px}.gmr-ab-authorname{margin-bottom:10px}.gmr-ab-authorname span.uname{font-size:20px;line-height:24px}@media (max-width:767px){.gmr-ab-gravatar{display:none}.gmr-ab-content{padding-left:0}}.idblog-rp-widget div.idblog-rp{padding:20px;border:2px solid #ecf0f1}.idblog-rp-widget li{margin-bottom:7px;border-bottom:2px solid #ecf0f1}.idblog-rp-widget li:last-child{margin-bottom:0;border-bottom:none}.idblog-rp-widget li#listpost img{float:left;margin-right:15px;width:60px;height:60px;min-width:60px;min-height:60px;max-width:60px;max-height:60px}.idblog-rp-widget li.banner{padding-bottom:15px}.idblog-rp-meta,.idblog-rp-meta a{font-size:11px;font-weight:300;color:#aaa}.idblog-rp-link{margin-bottom:10px}div.idblog-related-post h3.related-title{margin:0 0 1em;font-size:16px}div.idblog-related-post h3.related-title:before{content:"";display:block;width:100%;max-width:70px;border-top:2px solid #ddd;margin-bottom:1em}div.idblog-wrap-relpost{margin-bottom:20px}div.idblog-wrap-relpost a{display:block;margin-bottom:5px}div.idblog-wrap-relpost a img{width:100%}.breadcrumbs{padding:10px 20px;border:2px solid #ecf0f1;margin-bottom:20px;background-color:rgba(0,0,0,.025);text-transform:uppercase;font-size:11px}.breadcrumbs .separator{padding-left:3px;padding-right:3px}.idblog-center-ads{text-align:center}.idblog-center-right{text-align:right}.idblog-topbanner{float:right !important;max-width:730px;width:100%}@media (max-width:1200px){.idblog-topbanner{float:none !important;text-align:center;display:block !important;width:100%;margin:0 auto}}.idblog-banner-secondpost,.idblog-topbanner-aftermenu{margin-bottom:20px;text-align:center}.idblog-topbanner-amp{text-align:center;display:block;width:100%}.idblog-footerbanner{margin-top:20px;text-align:center}.idblog-banner-beforecontent.pull-left{margin-right:20px}.idblog-banner-beforecontent.pull-right{margin-left:20px}.idblog-banner-beforecontent,.idblog-banner-insidecontent{margin-bottom:20px}.idblog-banner-aftercontent{margin-bottom:20px}.idblog-floatbanner{position:relative}.idblog-floatbanner-left{left:50%;margin-left:-822px;position:fixed;overflow:hidden;top:53px;width:300px}.idblog-floatbanner-right{right:50%;margin-right:-822px;position:fixed;overflow:hidden;top:53px;width:300px}.admin-bar .idblog-floatbanner-left,.admin-bar .idblog-floatbanner-right{top:42px}.inner-float-left{float:right}.inner-float-right{float:left}.idblog-floatbanner-left img,.idblog-floatbanner-right img{max-width:none !important}.inner-float-left button{position:absolute;right:0;font-size:12px;padding:1px 5px;background:#efefef;border:none}.inner-float-right button{position:absolute;left:0;font-size:12px;padding:1px 5px;background:#efefef;border:none}.inner-floatbanner-bottom button{position:absolute;left:auto;right:auto;font-size:12px;padding:1px 5px;background:#efefef;border:none}.idblog-floatbanner-footer{z-index:999;position:fixed;text-align:center;bottom:0;left:0;right:0}@media (max-width:1200px){.idblog-floatbanner{display:none}}.gmr-masonry-layout .gmr-masonry-banner,.gmr-masonry-layout.gmr-has-sidebar .gmr-masonry-banner{position:relative;min-height:1px;padding-left:15px;padding-right:15px}@media (min-width:500px){.gmr-masonry-layout .gmr-masonry-banner,.gmr-masonry-layout.gmr-has-sidebar .gmr-masonry-banner{flex:0 0 50%;max-width:50%}}@media (min-width:992px){.gmr-masonry-layout .gmr-masonry-banner{float:left}.gmr-masonry-layout .gmr-masonry-banner{flex:0 0 50%;max-width:50%}.gmr-masonry-layout.gmr-has-sidebar .gmr-masonry-banner{flex:0 0 33.33333333%;max-width:33.33333333%}}.gmr-hidden{display:none !important}.idblog-social-share h3{margin:0 0 1em;font-size:16px}.idblog-social-share h3:before{content:"";display:block;width:100%;max-width:70px;border-top:2px solid #ddd;margin-bottom:1em}ul.idblog-socialicon-share{margin:0 0 20px;padding:0}ul.idblog-socialicon-share li{text-align:center;display:inline-block;margin:0 5px 0 0}ul.idblog-socialicon-share li a{color:#fff;padding:5px 10px!important;-webkit-border-radius:2px;-moz-border-radius:2px;border-radius:2px}ul.idblog-socialicon-share li.twitter a{background:#55acee}ul.idblog-socialicon-share li.facebook a{background:#3b5998}ul.idblog-socialicon-share li.google a{background:#dd4b39}ul.idblog-socialicon-share li.whatsapp a{background:#25d366}.idblog-fb-comments{margin:0 -8px}
.gmr-ab-authorname span.uname a{color:#222 !important}.gmr-ab-desc{color:#aaa !important}.gmr-ab-web a{color:#ddd !important}
@font-face{font-display:swap;font-family:ez-toc-icomoon;src:url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.eot);src:url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.eot?#iefix) format('embedded-opentype'),url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.woff2) format('woff2'),url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.woff) format('woff'),url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.ttf) format('truetype'),url(//www.pahlevi.net/wp-content/plugins/easy-table-of-contents/vendor/icomoon/fonts/ez-toc-icomoon.svg#ez-toc-icomoon) format('svg');font-weight:400;font-style:normal}/*!* Better Font Rendering =========== *!*/
#ez-toc-container{background:#f9f9f9;border:1px solid #aaa;border-radius:4px;box-shadow:0 1px 1px rgba(0,0,0,.05);display:table;margin-bottom:1em;padding:10px;position:relative;width:auto}div.ez-toc-widget-container{padding:0;position:relative}#ez-toc-container.ez-toc-light-blue{background:#edf6ff}#ez-toc-container.ez-toc-white{background:#fff}#ez-toc-container.ez-toc-black{background:#000}#ez-toc-container.ez-toc-transparent{background:none transparent}div.ez-toc-widget-container ul{display:block}div.ez-toc-widget-container li{border:none;padding:0}div.ez-toc-widget-container ul.ez-toc-list{padding:10px}#ez-toc-container ul ul,.ez-toc div.ez-toc-widget-container ul ul{margin-left:1.5em}#ez-toc-container li,#ez-toc-container ul{margin:0;padding:0}#ez-toc-container li,#ez-toc-container ul,#ez-toc-container ul li,div.ez-toc-widget-container,div.ez-toc-widget-container li{background:0 0;list-style:none none;line-height:1.6;margin:0;overflow:hidden;z-index:1}#ez-toc-container p.ez-toc-title{text-align:left;line-height:1.45;margin:0;padding:0}.ez-toc-title-container{display:table;width:100%}.ez-toc-title,.ez-toc-title-toggle{display:table-cell;text-align:left;vertical-align:middle}#ez-toc-container.ez-toc-black p.ez-toc-title{color:#fff}#ez-toc-container div.ez-toc-title-container+ul.ez-toc-list{margin-top:1em}.ez-toc-wrap-left{float:left;margin-right:10px}.ez-toc-wrap-right{float:right;margin-left:10px}#ez-toc-container a{color:#444;text-decoration:none;text-shadow:none}#ez-toc-container a:visited{color:#9f9f9f}#ez-toc-container a:hover{text-decoration:underline}#ez-toc-container.ez-toc-black a{color:#fff}#ez-toc-container.ez-toc-black a:visited{color:#fff}#ez-toc-container a.ez-toc-toggle{color:#444}#ez-toc-container.counter-flat ul,#ez-toc-container.counter-hierarchy ul,.ez-toc-widget-container.counter-flat ul,.ez-toc-widget-container.counter-hierarchy ul{counter-reset:item}#ez-toc-container.counter-numeric li,.ez-toc-widget-container.counter-numeric li{list-style-type:decimal;list-style-position:inside}#ez-toc-container.counter-decimal ul.ez-toc-list li a::before,.ez-toc-widget-container.counter-decimal ul.ez-toc-list li a::before{content:counters(item, ".") ". ";counter-increment:item}#ez-toc-container.counter-roman li a::before,.ez-toc-widget-container.counter-roman ul.ez-toc-list li a::before{content:counters(item, ".", upper-roman) ". ";counter-increment:item}.ez-toc-widget-container ul.ez-toc-list li::before{content:' ';position:absolute;left:0;right:0;height:30px;line-height:30px;z-index:-1}.ez-toc-widget-container ul.ez-toc-list li.active::before{background-color:#ededed}.ez-toc-widget-container li.active>a{font-weight:900}.ez-toc-btn{display:inline-block;padding:6px 12px;margin-bottom:0;font-size:14px;font-weight:400;line-height:1.428571429;text-align:center;white-space:nowrap;vertical-align:middle;cursor:pointer;background-image:none;border:1px solid transparent;border-radius:4px;-webkit-user-select:none;-moz-user-select:none;-ms-user-select:none;-o-user-select:none;user-select:none}.ez-toc-btn:focus{outline:thin dotted #333;outline:5px auto -webkit-focus-ring-color;outline-offset:-2px}.ez-toc-btn:focus,.ez-toc-btn:hover{color:#333;text-decoration:none}.ez-toc-btn.active,.ez-toc-btn:active{background-image:none;outline:0;box-shadow:inset 0 3px 5px rgba(0,0,0,.125)}.ez-toc-btn-default{color:#333;background-color:#fff;border-color:#ccc}.ez-toc-btn-default.active,.ez-toc-btn-default:active,.ez-toc-btn-default:focus,.ez-toc-btn-default:hover{color:#333;background-color:#ebebeb;border-color:#adadad}.ez-toc-btn-default.active,.ez-toc-btn-default:active{background-image:none}.ez-toc-btn-sm,.ez-toc-btn-xs{padding:5px 10px;font-size:12px;line-height:1.5;border-radius:3px}.ez-toc-btn-xs{padding:1px 5px}.ez-toc-btn-default{text-shadow:0 -1px 0 rgba(0,0,0,.2);box-shadow:inset 0 1px 0 rgba(255,255,255,.15),0 1px 1px rgba(0,0,0,.075)}.ez-toc-btn-default:active{box-shadow:inset 0 3px 5px rgba(0,0,0,.125)}.btn.active,.ez-toc-btn:active{background-image:none}.ez-toc-btn-default{text-shadow:0 1px 0 #fff;background-image:linear-gradient(to bottom,#fff 0,#e0e0e0 100%);background-repeat:repeat-x;border-color:#dbdbdb;border-color:#ccc}.ez-toc-btn-default:focus,.ez-toc-btn-default:hover{background-color:#e0e0e0;background-position:0 -15px}.ez-toc-btn-default.active,.ez-toc-btn-default:active{background-color:#e0e0e0;border-color:#dbdbdb}.ez-toc-pull-right{float:right!important;margin-left:10px}.ez-toc-glyphicon{position:relative;top:1px;display:inline-block;font-family:'Glyphicons Halflings';-webkit-font-smoothing:antialiased;font-style:normal;font-weight:400;line-height:1;-moz-osx-font-smoothing:grayscale}.ez-toc-glyphicon:empty{width:1em}.ez-toc-toggle i.ez-toc-glyphicon{font-size:16px;margin-left:2px}[class*=ez-toc-icon-]{font-family:ez-toc-icomoon!important;speak:none;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.ez-toc-icon-toggle:before{content:"\e87a"}
div#ez-toc-container p.ez-toc-title{font-size:120%}div#ez-toc-container p.ez-toc-title{font-weight:500}div#ez-toc-container ul li{font-size:95%}
img,legend{border:0}legend,td,th{padding:0}html{font-family:sans-serif;-ms-text-size-adjust:100%;-webkit-text-size-adjust:100%}body{margin:0}article,aside,details,figcaption,figure,footer,header,hgroup,main,menu,nav,section,summary{display:block}audio,canvas,progress,video{display:inline-block;vertical-align:baseline}audio:not([controls]){display:none;height:0}[hidden],template{display:none}a{background-color:transparent}a:active,a:hover{outline:0}abbr[title]{border-bottom:1px dotted}b,optgroup,strong{font-weight:700}dfn{font-style:italic}h1{font-size:2em;margin:.67em 0}mark{background:#ff0;color:#000}small{font-size:80%}sub,sup{font-size:75%;line-height:0;position:relative;vertical-align:baseline}sup{top:-.5em}sub{bottom:-.25em}svg:not(:root){overflow:hidden}figure{margin:1em 40px}hr{-webkit-box-sizing:content-box;-moz-box-sizing:content-box;box-sizing:content-box;height:0}pre,textarea{overflow:auto}code,kbd,pre,samp{font-family:monospace,monospace;font-size:1em}button,input,optgroup,select,textarea{color:inherit;font:inherit;margin:0}button{overflow:visible}button,select{text-transform:none}button,html input[type=button],input[type=reset],input[type=submit]{-webkit-appearance:button;cursor:pointer}button[disabled],html input[disabled]{cursor:default}button::-moz-focus-inner,input::-moz-focus-inner{border:0;padding:0}input{line-height:normal}input[type=checkbox],input[type=radio]{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box;padding:0}input[type=number]::-webkit-inner-spin-button,input[type=number]::-webkit-outer-spin-button{height:auto}input[type=search]{-webkit-appearance:textfield;-webkit-box-sizing:content-box;-moz-box-sizing:content-box;box-sizing:content-box}input[type=search]::-webkit-search-cancel-button,input[type=search]::-webkit-search-decoration{-webkit-appearance:none}fieldset{border:2px solid #ecf0f1;margin:0 5px;padding:20px}table{border-collapse:collapse;border-spacing:0}*,:after,:before{-webkit-box-sizing:border-box;-moz-box-sizing:border-box;box-sizing:border-box}.sidr{display:block;position:fixed;top:0;height:100%;z-index:999999;width:260px;overflow-x:hidden;overflow-y:auto;font-size:14px;background:#f8f8f8;color:#333;box-shadow:0 0 5px 5px #ebebeb inset}.sidr .sidr-inner{padding:0 0 15px}.sidr .sidr-inner>p{margin-left:15px;margin-right:15px}.sidr.right{left:auto;right:-260px}.sidr.left{left:-260px;right:auto}.sidr h1,.sidr h2,.sidr h3,.sidr h4,.sidr h5,.sidr h6{background-image:url(data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0idXRmLTgiPz4gPHN2ZyB2ZXJzaW9uPSIxLjEiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PGRlZnM+PGxpbmVhckdyYWRpZW50IGlkPSJncmFkIiBncmFkaWVudFVuaXRzPSJvYmplY3RCb3VuZGluZ0JveCIgeDE9IjAuNSIgeTE9IjAuMCIgeDI9IjAuNSIgeTI9IjEuMCI+PHN0b3Agb2Zmc2V0PSIwJSIgc3RvcC1jb2xvcj0iI2ZmZmZmZiIvPjxzdG9wIG9mZnNldD0iMTAwJSIgc3RvcC1jb2xvcj0iI2RmZGZkZiIvPjwvbGluZWFyR3JhZGllbnQ+PC9kZWZzPjxyZWN0IHg9IjAiIHk9IjAiIHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9InVybCgjZ3JhZCkiIC8+PC9zdmc+IA==);background-size:100%;background-image:-webkit-gradient(linear,50% 0,50% 100%,color-stop(0,#fff),color-stop(100%,#dfdfdf));background-image:-moz-linear-gradient(#fff,#dfdfdf);background-image:-webkit-linear-gradient(#fff,#dfdfdf);background-image:linear-gradient(#fff,#dfdfdf);font-size:11px;font-weight:400;padding:0 15px;margin:0 0 5px;color:#333;line-height:24px;box-shadow:0 5px 5px 3px rgba(0,0,0,.2)}.sidr ul li,.sidr ul li.active,.sidr ul li.sidr-class-active,.sidr ul li:hover{line-height:48px}.sidr ul li ul li.active>a,.sidr ul li ul li.active>span,.sidr ul li ul li.sidr-class-active>a,.sidr ul li ul li.sidr-class-active>span,.sidr ul li ul li:hover>a,.sidr ul li ul li:hover>span,.sidr ul li.active>a,.sidr ul li.active>span,.sidr ul li.sidr-class-active>a,.sidr ul li.sidr-class-active>span,.sidr ul li:hover>a,.sidr ul li:hover>span{box-shadow:0 0 15px 3px #ebebeb inset}.sidr p{font-size:14px;margin:0 0 12px}.sidr p a{color:rgba(51,51,51,.9)}.sidr>p{margin-left:15px;margin-right:15px}.sidr ul{display:block;margin:0 0 15px;padding:0;border-top:1px solid #dfdfdf;border-bottom:1px solid #fff}.sidr ul li{display:block;margin:0;border-top:1px solid #fff;border-bottom:1px solid #dfdfdf}.sidr ul li ul,.sidr ul li ul li:last-child{border-bottom:0}.sidr ul li a,.sidr ul li span{padding:5px 15px;font-size:13px;line-height:26px;display:block;text-decoration:none;color:#333}.sidr ul li ul{margin:0}.sidr ul li ul li{line-height:40px;font-size:13px}.sidr ul li ul li.active,.sidr ul li ul li.sidr-class-active,.sidr ul li ul li:hover{line-height:40px}.sidr ul li ul li a,.sidr ul li ul li span{color:rgba(51,51,51,.8);padding-left:30px}.sidr form{margin:0 15px}.sidr label{font-size:13px}.sidr input[type=text],.sidr input[type=password],.sidr input[type=date],.sidr input[type=datetime],.sidr input[type=email],.sidr input[type=number],.sidr input[type=search],.sidr input[type=tel],.sidr input[type=time],.sidr input[type=url],.sidr select,.sidr textarea{width:100%;font-size:13px;padding:5px;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;margin:0 0 10px;border-radius:2px;border:0;background:rgba(0,0,0,.1);color:rgba(51,51,51,.6);display:block;clear:both}.sidr input[type=checkbox]{width:auto;display:inline;clear:none}.sidr input[type=button],.sidr input[type=submit]{color:#f8f8f8;background:#333}.sidr input[type=button]:hover,.sidr input[type=submit]:hover{background:rgba(51,51,51,.9)}@font-face{font-family:ElegantIcons;src:url(//www.pahlevi.net/wp-content/themes/superfast/fonts/ElegantIcons.eot);src:url(//www.pahlevi.net/wp-content/themes/superfast/fonts/ElegantIcons.eot?#iefix) format('embedded-opentype'),url(//www.pahlevi.net/wp-content/themes/superfast/fonts/ElegantIcons.woff) format('woff'),url(//www.pahlevi.net/wp-content/themes/superfast/fonts/ElegantIcons.ttf) format('truetype'),url(//www.pahlevi.net/wp-content/themes/superfast/fonts/ElegantIcons.svg#ElegantIcons) format('svg');font-weight:400;font-style:normal}[data-icon]:before{font-family:ElegantIcons;content:attr(data-icon);speak:none;font-weight:400;font-variant:normal;text-transform:none;line-height:1;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}.arrow-up-down,.arrow_back,.arrow_carrot-2down,.arrow_carrot-2down_alt2,.arrow_carrot-2dwnn_alt,.arrow_carrot-2left,.arrow_carrot-2left_alt,.arrow_carrot-2left_alt2,.arrow_carrot-2right,.arrow_carrot-2right_alt,.arrow_carrot-2right_alt2,.arrow_carrot-2up,.arrow_carrot-2up_alt,.arrow_carrot-2up_alt2,.arrow_carrot-down,.arrow_carrot-down_alt,.arrow_carrot-down_alt2,.arrow_carrot-left,.arrow_carrot-left_alt,.arrow_carrot-left_alt2,.arrow_carrot-right,.arrow_carrot-right_alt,.arrow_carrot-right_alt2,.arrow_carrot-up,.arrow_carrot-up_alt2,.arrow_carrot_up_alt,.arrow_condense,.arrow_condense_alt,.arrow_down,.arrow_down_alt,.arrow_expand,.arrow_expand_alt,.arrow_expand_alt2,.arrow_expand_alt3,.arrow_left,.arrow_left-down,.arrow_left-down_alt,.arrow_left-right,.arrow_left-right_alt,.arrow_left-up,.arrow_left-up_alt,.arrow_left_alt,.arrow_move,.arrow_right,.arrow_right-down,.arrow_right-down_alt,.arrow_right-up,.arrow_right-up_alt,.arrow_right_alt,.arrow_triangle-down,.arrow_triangle-down_alt,.arrow_triangle-down_alt2,.arrow_triangle-left,.arrow_triangle-left_alt,.arrow_triangle-left_alt2,.arrow_triangle-right,.arrow_triangle-right_alt,.arrow_triangle-right_alt2,.arrow_triangle-up,.arrow_triangle-up_alt,.arrow_triangle-up_alt2,.arrow_up,.arrow_up-down_alt,.arrow_up_alt,.icon_adjust-horiz,.icon_adjust-vert,.icon_archive,.icon_archive_alt,.icon_bag,.icon_bag_alt,.icon_balance,.icon_blocked,.icon_book,.icon_book_alt,.icon_box-checked,.icon_box-empty,.icon_box-selected,.icon_briefcase,.icon_briefcase_alt,.icon_building,.icon_building_alt,.icon_calculator_alt,.icon_calendar,.icon_calulator,.icon_camera,.icon_camera_alt,.icon_cart,.icon_cart_alt,.icon_chat,.icon_chat_alt,.icon_check,.icon_check_alt,.icon_check_alt2,.icon_circle-empty,.icon_circle-slelected,.icon_clipboard,.icon_clock,.icon_clock_alt,.icon_close,.icon_close_alt,.icon_close_alt2,.icon_cloud,.icon_cloud-download,.icon_cloud-download_alt,.icon_cloud-upload,.icon_cloud-upload_alt,.icon_cloud_alt,.icon_cog,.icon_cogs,.icon_comment,.icon_comment_alt,.icon_compass,.icon_compass_alt,.icon_cone,.icon_cone_alt,.icon_contacts,.icon_contacts_alt,.icon_creditcard,.icon_currency,.icon_currency_alt,.icon_cursor,.icon_cursor_alt,.icon_datareport,.icon_datareport_alt,.icon_desktop,.icon_dislike,.icon_dislike_alt,.icon_document,.icon_document_alt,.icon_documents,.icon_documents_alt,.icon_download,.icon_drawer,.icon_drawer_alt,.icon_drive,.icon_drive_alt,.icon_easel,.icon_easel_alt,.icon_error-circle,.icon_error-circle_alt,.icon_error-oct,.icon_error-oct_alt,.icon_error-triangle,.icon_error-triangle_alt,.icon_film,.icon_floppy,.icon_floppy_alt,.icon_flowchart,.icon_flowchart_alt,.icon_folder,.icon_folder-add,.icon_folder-add_alt,.icon_folder-alt,.icon_folder-open,.icon_folder-open_alt,.icon_folder_download,.icon_folder_upload,.icon_genius,.icon_gift,.icon_gift_alt,.icon_globe,.icon_globe-2,.icon_globe_alt,.icon_grid-2x2,.icon_grid-3x3,.icon_group,.icon_headphones,.icon_heart,.icon_heart_alt,.icon_hourglass,.icon_house,.icon_house_alt,.icon_id,.icon_id-2,.icon_id-2_alt,.icon_id_alt,.icon_image,.icon_images,.icon_info,.icon_info_alt,.icon_key,.icon_key_alt,.icon_laptop,.icon_lifesaver,.icon_lightbulb,.icon_lightbulb_alt,.icon_like,.icon_like_alt,.icon_link,.icon_link_alt,.icon_loading,.icon_lock,.icon_lock-open,.icon_lock-open_alt,.icon_lock_alt,.icon_mail,.icon_mail_alt,.icon_map,.icon_map_alt,.icon_menu,.icon_menu-circle_alt,.icon_menu-circle_alt2,.icon_menu-square_alt,.icon_menu-square_alt2,.icon_mic,.icon_mic_alt,.icon_minus-06,.icon_minus-box,.icon_minus_alt,.icon_minus_alt2,.icon_mobile,.icon_mug,.icon_mug_alt,.icon_music,.icon_ol,.icon_paperclip,.icon_pause,.icon_pause_alt,.icon_pause_alt2,.icon_pencil,.icon_pencil-edit,.icon_pencil-edit_alt,.icon_pencil_alt,.icon_pens,.icon_pens_alt,.icon_percent,.icon_percent_alt,.icon_phone,.icon_piechart,.icon_pin,.icon_pin_alt,.icon_plus,.icon_plus-box,.icon_plus_alt,.icon_plus_alt2,.icon_printer,.icon_printer-alt,.icon_profile,.icon_pushpin,.icon_pushpin_alt,.icon_puzzle,.icon_puzzle_alt,.icon_question,.icon_question_alt,.icon_question_alt2,.icon_quotations,.icon_quotations_alt,.icon_quotations_alt2,.icon_refresh,.icon_ribbon,.icon_ribbon_alt,.icon_rook,.icon_search,.icon_search-2,.icon_search_alt,.icon_shield,.icon_shield_alt,.icon_star,.icon_star-half,.icon_star-half_alt,.icon_star_alt,.icon_stop,.icon_stop_alt,.icon_stop_alt2,.icon_table,.icon_tablet,.icon_tag,.icon_tag_alt,.icon_tags,.icon_tags_alt,.icon_target,.icon_tool,.icon_toolbox,.icon_toolbox_alt,.icon_tools,.icon_trash,.icon_trash_alt,.icon_ul,.icon_upload,.icon_vol-mute,.icon_vol-mute_alt,.icon_volume-high,.icon_volume-high_alt,.icon_volume-low,.icon_volume-low_alt,.icon_wallet,.icon_wallet_alt,.icon_zoom-in,.icon_zoom-in_alt,.icon_zoom-out,.icon_zoom-out_alt,.social_blogger,.social_blogger_circle,.social_blogger_square,.social_delicious,.social_delicious_circle,.social_delicious_square,.social_deviantart,.social_deviantart_circle,.social_deviantart_square,.social_dribbble,.social_dribbble_circle,.social_dribbble_square,.social_facebook,.social_facebook_circle,.social_facebook_square,.social_flickr,.social_flickr_circle,.social_flickr_square,.social_googledrive,.social_googledrive_alt2,.social_googledrive_square,.social_googleplus,.social_googleplus_circle,.social_googleplus_square,.social_instagram,.social_instagram_circle,.social_instagram_square,.social_linkedin,.social_linkedin_circle,.social_linkedin_square,.social_myspace,.social_myspace_circle,.social_myspace_square,.social_picassa,.social_picassa_circle,.social_picassa_square,.social_pinterest,.social_pinterest_circle,.social_pinterest_square,.social_rss,.social_rss_circle,.social_rss_square,.social_share,.social_share_circle,.social_share_square,.social_skype,.social_skype_circle,.social_skype_square,.social_spotify,.social_spotify_circle,.social_spotify_square,.social_stumbleupon_circle,.social_stumbleupon_square,.social_tumbleupon,.social_tumblr,.social_tumblr_circle,.social_tumblr_square,.social_twitter,.social_twitter_circle,.social_twitter_square,.social_vimeo,.social_vimeo_circle,.social_vimeo_square,.social_wordpress,.social_wordpress_circle,.social_wordpress_square,.social_youtube,.social_youtube_circle,.social_youtube_square{font-family:ElegantIcons;speak:none;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1;-webkit-font-smoothing:antialiased}.arrow_up:before{content:"\21"}.arrow_down:before{content:"\22"}.arrow_left:before{content:"\23"}.arrow_right:before{content:"\24"}.arrow_left-up:before{content:"\25"}.arrow_right-up:before{content:"\26"}.arrow_right-down:before{content:"\27"}.arrow_left-down:before{content:"\28"}.arrow-up-down:before{content:"\29"}.arrow_up-down_alt:before{content:"\2a"}.arrow_left-right_alt:before{content:"\2b"}.arrow_left-right:before{content:"\2c"}.arrow_expand_alt2:before{content:"\2d"}.arrow_expand_alt:before{content:"\2e"}.arrow_condense:before{content:"\2f"}.arrow_expand:before{content:"\30"}.arrow_move:before{content:"\31"}.arrow_carrot-up:before{content:"\32"}.arrow_carrot-down:before{content:"\33"}.arrow_carrot-left:before{content:"\34"}.arrow_carrot-right:before{content:"\35"}.arrow_carrot-2up:before{content:"\36"}.arrow_carrot-2down:before{content:"\37"}.arrow_carrot-2left:before{content:"\38"}.arrow_carrot-2right:before{content:"\39"}.arrow_carrot-up_alt2:before{content:"\3a"}.arrow_carrot-down_alt2:before{content:"\3b"}.arrow_carrot-left_alt2:before{content:"\3c"}.arrow_carrot-right_alt2:before{content:"\3d"}.arrow_carrot-2up_alt2:before{content:"\3e"}.arrow_carrot-2down_alt2:before{content:"\3f"}.arrow_carrot-2left_alt2:before{content:"\40"}.arrow_carrot-2right_alt2:before{content:"\41"}.arrow_triangle-up:before{content:"\42"}.arrow_triangle-down:before{content:"\43"}.arrow_triangle-left:before{content:"\44"}.arrow_triangle-right:before{content:"\45"}.arrow_triangle-up_alt2:before{content:"\46"}.arrow_triangle-down_alt2:before{content:"\47"}.arrow_triangle-left_alt2:before{content:"\48"}.arrow_triangle-right_alt2:before{content:"\49"}.arrow_back:before{content:"\4a"}.icon_minus-06:before{content:"\4b"}.icon_plus:before{content:"\4c"}.icon_close:before{content:"\4d"}.icon_check:before{content:"\4e"}.icon_minus_alt2:before{content:"\4f"}.icon_plus_alt2:before{content:"\50"}.icon_close_alt2:before{content:"\51"}.icon_check_alt2:before{content:"\52"}.icon_zoom-out_alt:before{content:"\53"}.icon_zoom-in_alt:before{content:"\54"}.icon_search:before{content:"\55"}.icon_box-empty:before{content:"\56"}.icon_box-selected:before{content:"\57"}.icon_minus-box:before{content:"\58"}.icon_plus-box:before{content:"\59"}.icon_box-checked:before{content:"\5a"}.icon_circle-empty:before{content:"\5b"}.icon_circle-slelected:before{content:"\5c"}.icon_stop_alt2:before{content:"\5d"}.icon_stop:before{content:"\5e"}.icon_pause_alt2:before{content:"\5f"}.icon_pause:before{content:"\60"}.icon_menu:before{content:"\61"}.icon_menu-square_alt2:before{content:"\62"}.icon_menu-circle_alt2:before{content:"\63"}.icon_ul:before{content:"\64"}.icon_ol:before{content:"\65"}.icon_adjust-horiz:before{content:"\66"}.icon_adjust-vert:before{content:"\67"}.icon_document_alt:before{content:"\68"}.icon_documents_alt:before{content:"\69"}.icon_pencil:before{content:"\6a"}.icon_pencil-edit_alt:before{content:"\6b"}.icon_pencil-edit:before{content:"\6c"}.icon_folder-alt:before{content:"\6d"}.icon_folder-open_alt:before{content:"\6e"}.icon_folder-add_alt:before{content:"\6f"}.icon_info_alt:before{content:"\70"}.icon_error-oct_alt:before{content:"\71"}.icon_error-circle_alt:before{content:"\72"}.icon_error-triangle_alt:before{content:"\73"}.icon_question_alt2:before{content:"\74"}.icon_question:before{content:"\75"}.icon_comment_alt:before{content:"\76"}.icon_chat_alt:before{content:"\77"}.icon_vol-mute_alt:before{content:"\78"}.icon_volume-low_alt:before{content:"\79"}.icon_volume-high_alt:before{content:"\7a"}.icon_quotations:before{content:"\7b"}.icon_quotations_alt2:before{content:"\7c"}.icon_clock_alt:before{content:"\7d"}.icon_lock_alt:before{content:"\7e"}.icon_lock-open_alt:before{content:"\e000"}.icon_key_alt:before{content:"\e001"}.icon_cloud_alt:before{content:"\e002"}.icon_cloud-upload_alt:before{content:"\e003"}.icon_cloud-download_alt:before{content:"\e004"}.icon_image:before{content:"\e005"}.icon_images:before{content:"\e006"}.icon_lightbulb_alt:before{content:"\e007"}.icon_gift_alt:before{content:"\e008"}.icon_house_alt:before{content:"\e009"}.icon_genius:before{content:"\e00a"}.icon_mobile:before{content:"\e00b"}.icon_tablet:before{content:"\e00c"}.icon_laptop:before{content:"\e00d"}.icon_desktop:before{content:"\e00e"}.icon_camera_alt:before{content:"\e00f"}.icon_mail_alt:before{content:"\e010"}.icon_cone_alt:before{content:"\e011"}.icon_ribbon_alt:before{content:"\e012"}.icon_bag_alt:before{content:"\e013"}.icon_creditcard:before{content:"\e014"}.icon_cart_alt:before{content:"\e015"}.icon_paperclip:before{content:"\e016"}.icon_tag_alt:before{content:"\e017"}.icon_tags_alt:before{content:"\e018"}.icon_trash_alt:before{content:"\e019"}.icon_cursor_alt:before{content:"\e01a"}.icon_mic_alt:before{content:"\e01b"}.icon_compass_alt:before{content:"\e01c"}.icon_pin_alt:before{content:"\e01d"}.icon_pushpin_alt:before{content:"\e01e"}.icon_map_alt:before{content:"\e01f"}.icon_drawer_alt:before{content:"\e020"}.icon_toolbox_alt:before{content:"\e021"}.icon_book_alt:before{content:"\e022"}.icon_calendar:before{content:"\e023"}.icon_film:before{content:"\e024"}.icon_table:before{content:"\e025"}.icon_contacts_alt:before{content:"\e026"}.icon_headphones:before{content:"\e027"}.icon_lifesaver:before{content:"\e028"}.icon_piechart:before{content:"\e029"}.icon_refresh:before{content:"\e02a"}.icon_link_alt:before{content:"\e02b"}.icon_link:before{content:"\e02c"}.icon_loading:before{content:"\e02d"}.icon_blocked:before{content:"\e02e"}.icon_archive_alt:before{content:"\e02f"}.icon_heart_alt:before{content:"\e030"}.icon_star_alt:before{content:"\e031"}.icon_star-half_alt:before{content:"\e032"}.icon_star:before{content:"\e033"}.icon_star-half:before{content:"\e034"}.icon_tools:before{content:"\e035"}.icon_tool:before{content:"\e036"}.icon_cog:before{content:"\e037"}.icon_cogs:before{content:"\e038"}.arrow_up_alt:before{content:"\e039"}.arrow_down_alt:before{content:"\e03a"}.arrow_left_alt:before{content:"\e03b"}.arrow_right_alt:before{content:"\e03c"}.arrow_left-up_alt:before{content:"\e03d"}.arrow_right-up_alt:before{content:"\e03e"}.arrow_right-down_alt:before{content:"\e03f"}.arrow_left-down_alt:before{content:"\e040"}.arrow_condense_alt:before{content:"\e041"}.arrow_expand_alt3:before{content:"\e042"}.arrow_carrot_up_alt:before{content:"\e043"}.arrow_carrot-down_alt:before{content:"\e044"}.arrow_carrot-left_alt:before{content:"\e045"}.arrow_carrot-right_alt:before{content:"\e046"}.arrow_carrot-2up_alt:before{content:"\e047"}.arrow_carrot-2dwnn_alt:before{content:"\e048"}.arrow_carrot-2left_alt:before{content:"\e049"}.arrow_carrot-2right_alt:before{content:"\e04a"}.arrow_triangle-up_alt:before{content:"\e04b"}.arrow_triangle-down_alt:before{content:"\e04c"}.arrow_triangle-left_alt:before{content:"\e04d"}.arrow_triangle-right_alt:before{content:"\e04e"}.icon_minus_alt:before{content:"\e04f"}.icon_plus_alt:before{content:"\e050"}.icon_close_alt:before{content:"\e051"}.icon_check_alt:before{content:"\e052"}.icon_zoom-out:before{content:"\e053"}.icon_zoom-in:before{content:"\e054"}.icon_stop_alt:before{content:"\e055"}.icon_menu-square_alt:before{content:"\e056"}.icon_menu-circle_alt:before{content:"\e057"}.icon_document:before{content:"\e058"}.icon_documents:before{content:"\e059"}.icon_pencil_alt:before{content:"\e05a"}.icon_folder:before{content:"\e05b"}.icon_folder-open:before{content:"\e05c"}.icon_folder-add:before{content:"\e05d"}.icon_folder_upload:before{content:"\e05e"}.icon_folder_download:before{content:"\e05f"}.icon_info:before{content:"\e060"}.icon_error-circle:before{content:"\e061"}.icon_error-oct:before{content:"\e062"}.icon_error-triangle:before{content:"\e063"}.icon_question_alt:before{content:"\e064"}.icon_comment:before{content:"\e065"}.icon_chat:before{content:"\e066"}.icon_vol-mute:before{content:"\e067"}.icon_volume-low:before{content:"\e068"}.icon_volume-high:before{content:"\e069"}.icon_quotations_alt:before{content:"\e06a"}.icon_clock:before{content:"\e06b"}.icon_lock:before{content:"\e06c"}.icon_lock-open:before{content:"\e06d"}.icon_key:before{content:"\e06e"}.icon_cloud:before{content:"\e06f"}.icon_cloud-upload:before{content:"\e070"}.icon_cloud-download:before{content:"\e071"}.icon_lightbulb:before{content:"\e072"}.icon_gift:before{content:"\e073"}.icon_house:before{content:"\e074"}.icon_camera:before{content:"\e075"}.icon_mail:before{content:"\e076"}.icon_cone:before{content:"\e077"}.icon_ribbon:before{content:"\e078"}.icon_bag:before{content:"\e079"}.icon_cart:before{content:"\e07a"}.icon_tag:before{content:"\e07b"}.icon_tags:before{content:"\e07c"}.icon_trash:before{content:"\e07d"}.icon_cursor:before{content:"\e07e"}.icon_mic:before{content:"\e07f"}.icon_compass:before{content:"\e080"}.icon_pin:before{content:"\e081"}.icon_pushpin:before{content:"\e082"}.icon_map:before{content:"\e083"}.icon_drawer:before{content:"\e084"}.icon_toolbox:before{content:"\e085"}.icon_book:before{content:"\e086"}.icon_contacts:before{content:"\e087"}.icon_archive:before{content:"\e088"}.icon_heart:before{content:"\e089"}.icon_profile:before{content:"\e08a"}.icon_group:before{content:"\e08b"}.icon_grid-2x2:before{content:"\e08c"}.icon_grid-3x3:before{content:"\e08d"}.icon_music:before{content:"\e08e"}.icon_pause_alt:before{content:"\e08f"}.icon_phone:before{content:"\e090"}.icon_upload:before{content:"\e091"}.icon_download:before{content:"\e092"}.social_facebook:before{content:"\e093"}.social_twitter:before{content:"\e094"}.social_pinterest:before{content:"\e095"}.social_googleplus:before{content:"\e096"}.social_tumblr:before{content:"\e097"}.social_tumbleupon:before{content:"\e098"}.social_wordpress:before{content:"\e099"}.social_instagram:before{content:"\e09a"}.social_dribbble:before{content:"\e09b"}.social_vimeo:before{content:"\e09c"}.social_linkedin:before{content:"\e09d"}.social_rss:before{content:"\e09e"}.social_deviantart:before{content:"\e09f"}.social_share:before{content:"\e0a0"}.social_myspace:before{content:"\e0a1"}.social_skype:before{content:"\e0a2"}.social_youtube:before{content:"\e0a3"}.social_picassa:before{content:"\e0a4"}.social_googledrive:before{content:"\e0a5"}.social_flickr:before{content:"\e0a6"}.social_blogger:before{content:"\e0a7"}.social_spotify:before{content:"\e0a8"}.social_delicious:before{content:"\e0a9"}.social_facebook_circle:before{content:"\e0aa"}.social_twitter_circle:before{content:"\e0ab"}.social_pinterest_circle:before{content:"\e0ac"}.social_googleplus_circle:before{content:"\e0ad"}.social_tumblr_circle:before{content:"\e0ae"}.social_stumbleupon_circle:before{content:"\e0af"}.social_wordpress_circle:before{content:"\e0b0"}.social_instagram_circle:before{content:"\e0b1"}.social_dribbble_circle:before{content:"\e0b2"}.social_vimeo_circle:before{content:"\e0b3"}.social_linkedin_circle:before{content:"\e0b4"}.social_rss_circle:before{content:"\e0b5"}.social_deviantart_circle:before{content:"\e0b6"}.social_share_circle:before{content:"\e0b7"}.social_myspace_circle:before{content:"\e0b8"}.social_skype_circle:before{content:"\e0b9"}.social_youtube_circle:before{content:"\e0ba"}.social_picassa_circle:before{content:"\e0bb"}.social_googledrive_alt2:before{content:"\e0bc"}.social_flickr_circle:before{content:"\e0bd"}.social_blogger_circle:before{content:"\e0be"}.social_spotify_circle:before{content:"\e0bf"}.social_delicious_circle:before{content:"\e0c0"}.social_facebook_square:before{content:"\e0c1"}.social_twitter_square:before{content:"\e0c2"}.social_pinterest_square:before{content:"\e0c3"}.social_googleplus_square:before{content:"\e0c4"}.social_tumblr_square:before{content:"\e0c5"}.social_stumbleupon_square:before{content:"\e0c6"}.social_wordpress_square:before{content:"\e0c7"}.social_instagram_square:before{content:"\e0c8"}.social_dribbble_square:before{content:"\e0c9"}.social_vimeo_square:before{content:"\e0ca"}.social_linkedin_square:before{content:"\e0cb"}.social_rss_square:before{content:"\e0cc"}.social_deviantart_square:before{content:"\e0cd"}.social_share_square:before{content:"\e0ce"}.social_myspace_square:before{content:"\e0cf"}.social_skype_square:before{content:"\e0d0"}.social_youtube_square:before{content:"\e0d1"}.social_picassa_square:before{content:"\e0d2"}.social_googledrive_square:before{content:"\e0d3"}.social_flickr_square:before{content:"\e0d4"}.social_blogger_square:before{content:"\e0d5"}.social_spotify_square:before{content:"\e0d6"}.social_delicious_square:before{content:"\e0d7"}.icon_printer:before{content:"\e103"}.icon_calulator:before{content:"\e0ee"}.icon_building:before{content:"\e0ef"}.icon_floppy:before{content:"\e0e8"}.icon_drive:before{content:"\e0ea"}.icon_search-2:before{content:"\e101"}.icon_id:before{content:"\e107"}.icon_id-2:before{content:"\e108"}.icon_puzzle:before{content:"\e102"}.icon_like:before{content:"\e106"}.icon_dislike:before{content:"\e0eb"}.icon_mug:before{content:"\e105"}.icon_currency:before{content:"\e0ed"}.icon_wallet:before{content:"\e100"}.icon_pens:before{content:"\e104"}.icon_easel:before{content:"\e0e9"}.icon_flowchart:before{content:"\e109"}.icon_datareport:before{content:"\e0ec"}.icon_briefcase:before{content:"\e0fe"}.icon_shield:before{content:"\e0f6"}.icon_percent:before{content:"\e0fb"}.icon_globe:before{content:"\e0e2"}.icon_globe-2:before{content:"\e0e3"}.icon_target:before{content:"\e0f5"}.icon_hourglass:before{content:"\e0e1"}.icon_balance:before{content:"\e0ff"}.icon_rook:before{content:"\e0f8"}.icon_printer-alt:before{content:"\e0fa"}.icon_calculator_alt:before{content:"\e0e7"}.icon_building_alt:before{content:"\e0fd"}.icon_floppy_alt:before{content:"\e0e4"}.icon_drive_alt:before{content:"\e0e5"}.icon_search_alt:before{content:"\e0f7"}.icon_id_alt:before{content:"\e0e0"}.icon_id-2_alt:before{content:"\e0fc"}.icon_puzzle_alt:before{content:"\e0f9"}.icon_like_alt:before{content:"\e0dd"}.icon_dislike_alt:before{content:"\e0f1"}.icon_mug_alt:before{content:"\e0dc"}.icon_currency_alt:before{content:"\e0f3"}.icon_wallet_alt:before{content:"\e0d8"}.icon_pens_alt:before{content:"\e0db"}.icon_easel_alt:before{content:"\e0f0"}.icon_flowchart_alt:before{content:"\e0df"}.icon_datareport_alt:before{content:"\e0f2"}.icon_briefcase_alt:before{content:"\e0f4"}.icon_shield_alt:before{content:"\e0d9"}.icon_percent_alt:before{content:"\e0da"}.icon_globe_alt:before{content:"\e0de"}.icon_clipboard:before{content:"\e0e6"}.glyph{float:left;text-align:center;padding:.75em;margin:.4em 1.5em .75em 0;width:6em;text-shadow:none}.glyph_big{font-size:128px;color:#59c5dc;float:left;margin-right:20px}.glyph div{padding-bottom:10px}.glyph input{font-family:consolas,monospace;font-size:12px;width:100%;text-align:center;border:0;box-shadow:0 0 0 1px #ccc;padding:.2em;-moz-border-radius:5px;-webkit-border-radius:5px}.centered{margin-left:auto;margin-right:auto}.glyph .fs1{font-size:2em}html{font-size:10px;-webkit-tap-highlight-color:rgba(0,0,0,0)}html,html a,body,*{-webkit-font-smoothing:antialiased !important;-webkit-backface-visibility:hidden !important;backface-visibility:hidden !important;text-shadow:1px 1px 1px rgba(0,0,0,.025);-moz-osx-font-smoothing:grayscale !important}body{font-family:sans-serif;line-height:1.6;margin:0 auto;background-color:#ecf0f1}input,button,select,textarea{font-family:inherit;font-size:inherit;line-height:inherit}figure{margin:0}img{vertical-align:middle;height:auto;max-width:100%}.img-responsive{display:block;max-width:100%;height:auto}hr{margin-top:23px;margin-bottom:23px;border:0;border-top:1px solid #fff}[role=button]{cursor:pointer}mark,.mark{background-color:#fcf8e3;padding:.2em}a{color:#2980b9;text-decoration:none;-webkit-transition:all .25s ease;-moz-transition:all .25s ease;-ms-transition:all .25s ease;-o-transition:all .25s ease;transition:all .25s ease}a:hover,a:focus,a:active{color:#3498db;text-decoration:none;opacity:.8}a:focus{outline:5px auto -webkit-focus-ring-color;outline-offset:-2px}del{color:#bdc3c7}h1,h2,h3,h4,h5,h6{font-family:sans-serif;font-weight:600;line-height:1.1;color:inherit;margin-top:0;margin-bottom:10px}h1{font-size:36px}h2{font-size:30px}h3{font-size:24px}h4{font-size:18px}h5{font-size:14px}h6{font-size:12px}h1 small,h2 small,h3 small,h4 small,h5 small,h6 small{font-weight:400;line-height:1;font-size:75%}p{margin:0 0 15px}.item-article p{margin:0 !important}small{font-size:85%}blockquote{border-color:#ecf0f1;font-style:italic}table{background-color:transparent;border-collapse:collapse;border-spacing:0;margin:0 0 20px;width:100%;border:1px solid #ededed}caption{padding-top:8px;padding-bottom:8px;color:#a7a7a7;text-align:left}caption,th,td{text-align:left}th{text-align:left;font-weight:700;text-transform:uppercase}td{border-top:1px solid #ededed;padding:6px 12px}fieldset{margin:0 0 20px}ul,ol{margin-top:0;margin-bottom:11.5px}ul ul,ol ul,ul ol,ol ol{margin-bottom:0}.list-unstyled{padding-left:0;list-style:none}.list-inline{padding-left:0;list-style:none;margin-left:-5px}.list-inline>li{display:inline-block;padding-left:5px;padding-right:5px}dl{margin-top:0;margin-bottom:23px}dt,dd{line-height:1.7}dt{font-weight:700}dd{margin-left:0}@media (min-width:768px){.dl-horizontal dt{float:left;width:160px;clear:left;text-align:right;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}.dl-horizontal dd{margin-left:180px}}abbr[title],abbr[data-original-title]{cursor:help}blockquote{padding:11.5px 23px;margin:0 0 23px;border-left:5px solid #ecf0f1}blockquote p:last-child,blockquote ul:last-child,blockquote ol:last-child{margin-bottom:0 !important}address{margin-bottom:23px;font-style:normal;line-height:1.7}code,kbd,pre,samp{font-family:Menlo,Monaco,Consolas,"Courier New",monospace}code{padding:2px 4px;font-size:90%;color:#34495e;background-color:#f8f8f8;border-radius:4px}kbd{padding:2px 4px;font-size:90%;color:#fff;background-color:#34495e}kbd kbd{padding:0;font-size:100%;font-weight:700;-webkit-box-shadow:none;box-shadow:none}pre{display:block;padding:11px;margin:0 0 11.5px;font-size:13px;line-height:1.7;word-break:break-all;word-wrap:break-word;color:#fff;background-color:#2c3e50}pre code{padding:0;font-size:inherit;color:inherit;white-space:pre-wrap;background-color:transparent}.text-left{text-align:left}.text-right{text-align:right}.text-center{text-align:center}.text-justify{text-align:justify}.text-nowrap{white-space:nowrap}.gmr-embed-responsive{position:relative;display:block;height:0;padding:0;overflow:hidden;margin-bottom:20px}.gmr-embed-responsive .gmr-embed-responsive-item,.gmr-embed-responsive iframe,.gmr-embed-responsive embed,.gmr-embed-responsive object,.gmr-embed-responsive video{position:absolute;top:0;left:0;bottom:0;height:100%;width:100%;border:0}.gmr-embed-responsive-16by9{padding-bottom:56.25%}.gmr-embed-responsive-4by3{padding-bottom:75%}.clearfix:before,.clearfix:after,.dl-horizontal dd:before,.dl-horizontal dd:after,.container:before,.container:after,.container-fluid:before,.container-fluid:after,.row:before,.row:after{content:" ";display:table}.clearfix:after,.dl-horizontal dd:after,.container:after,.container-fluid:after,.row:after{clear:both}.center-block{display:block;margin-left:auto;margin-right:auto}.pull-right{float:right !important}.pull-left{float:left !important}.hidden,.hide{display:none !important}.show{display:block !important}.invisible{visibility:hidden}.affix{position:fixed}#site-container{position:relative}.gmr-box-layout #site-container{margin:0 auto;max-width:1015px}.gmr-headwrapper{margin-top:20px;margin-bottom:20px}.gmr-logo{float:left}.gmr-logo img{max-width:100%}.site-title{font-weight:500;line-height:1.1;color:inherit;margin-bottom:0;font-size:26px}.site-description{font-size:13px}@media (max-width:1200px){.gmr-logo{text-align:center;display:block;width:100%;margin-bottom:20px}}a.button,button.button,input.button,a.button,button,input[type=button],input[type=reset],input[type=submit]{border:2px solid #2c3e50;cursor:pointer;display:inline-block;outline:0;overflow:visible;margin:0;padding:8px 14px;text-decoration:none;vertical-align:top;width:auto;vertical-align:middle;background-color:inherit;white-space:normal;height:auto;-webkit-appearance:none;-moz-background-clip:padding;-o-background-clip:padding-box;-webkit-background-clip:padding;background-clip:padding-box;-webkit-transition:all .25s ease;-moz-transition:all .25s ease;-ms-transition:all .25s ease;-o-transition:all .25s ease;transition:all .25s ease}a.button:hover,button.button:hover,input.button:hover,button:hover,input[type=button]:hover,input[type=reset]:hover,input[type=submit]:hover,a.button:focus,button:focus,input[type=button]:focus,input[type=reset]:focus,input[type=submit]:focus,a.button:active,button:active,input[type=button]:active,input[type=reset]:active,input[type=submit]:active{text-decoration:none;background-color:#2c3e50;color:#fff}input[type=text],input[type=email],input[type=url],input[type=password],input[type=search],input[type=number],input[type=tel],input[type=range],input[type=date],input[type=month],input[type=week],input[type=time],input[type=datetime],input[type=datetime-local],input[type=color],select,textarea{background-color:inherit;border-width:2px;border-style:solid;border-color:#ecf0f1;outline:0;margin:0;padding:8px 14px;text-align:left;font-size:inherit;vertical-align:middle;font-family:inherit;-moz-box-sizing:border-box;-webkit-box-sizing:border-box;box-sizing:border-box;-moz-background-clip:padding;-o-background-clip:padding-box;-webkit-background-clip:padding;background-clip:padding-box;-webkit-appearance:none}input[type=text][disabled],input[type=email][disabled],input[type=url][disabled],input[type=password][disabled],input[type=search][disabled],input[type=number][disabled],input[type=tel][disabled],input[type=range][disabled],input[type=date][disabled],input[type=month][disabled],input[type=week][disabled],input[type=time][disabled],input[type=datetime][disabled],input[type=datetime-local][disabled],input[type=color][disabled] select[disabled],textarea[disabled]{background-color:#eee}input[type=text]:focus,input[type=email]:focus,input[type=url]:focus,input[type=password]:focus,input[type=search]:focus,input[type=number]:focus,input[type=tel]:focus,input[type=range]:focus,input[type=date]:focus,input[type=month]:focus,input[type=week]:focus,input[type=time]:focus,input[type=datetime]:focus,input[type=datetime-local]:focus,input[type=color]:focus,select:focus,textarea:focus{border-color:#ddd}button[disabled],input[disabled],select[disabled],select[disabled] option,select[disabled] optgroup,textarea[disabled],a.button_disabled{-moz-box-shadow:none;-webkit-box-shadow:none;box-shadow:none;-moz-user-select:-moz-none;-webkit-user-select:none;-khtml-user-select:none;color:#888;cursor:default}textarea,select[size],select[multiple]{height:auto}select[size="0"],select[size="1"]{height:1.8em}select{max-width:100%}textarea{min-height:40px;overflow:auto;resize:vertical;width:100%}optgroup{color:#000;font-style:normal;font-weight:400;font-family:Arial,"Liberation Sans",FreeSans,sans-serif}optgroup::-moz-focus-inner{border:0;padding:0}.container{margin-right:auto;margin-left:auto;padding-left:15px;padding-right:15px}@media (min-width:768px){.container{width:750px}}@media (min-width:992px){.container{width:970px;max-width:900px}}@media (min-width:1200px){.container{width:1170px;max-width:990px}}.container-fluid{margin-right:auto;margin-left:auto;padding-left:15px;padding-right:15px}.row{margin-left:-15px;margin-right:-15px}.col-md-1,.col-md-2,.col-md-3,.col-md-4,.col-md-5,.col-md-6,.col-md-7,.col-md-8,.col-md-9,.col-md-10,.col-md-11,.col-md-12{position:relative;min-height:1px;padding-left:15px;padding-right:15px}@media (min-width:992px){.col-md-1,.col-md-2,.col-md-3,.col-md-4,.col-md-5,.col-md-6,.col-md-7,.col-md-8,.col-md-9,.col-md-10,.col-md-11,.col-md-12{float:left}.col-md-12{width:100%}.col-md-11{width:91.66666667%}.col-md-10{width:83.33333333%}.col-md-9{width:75%}.col-md-8{width:66.66666667%}.col-md-7{width:58.33333333%}.col-md-6{width:50%}.col-md-5{width:41.66666667%}.col-md-4{width:33.33333333%}.col-md-3{width:25%}.col-md-2{width:16.66666667%}.col-md-1{width:8.33333333%}.col-md-offset-12{margin-left:100%}.col-md-offset-11{margin-left:91.66666667%}.col-md-offset-10{margin-left:83.33333333%}.col-md-offset-9{margin-left:75%}.col-md-offset-8{margin-left:66.66666667%}.col-md-offset-7{margin-left:58.33333333%}.col-md-offset-6{margin-left:50%}.col-md-offset-5{margin-left:41.66666667%}.col-md-offset-4{margin-left:33.33333333%}.col-md-offset-3{margin-left:25%}.col-md-offset-2{margin-left:16.66666667%}.col-md-offset-1{margin-left:8.33333333%}.col-md-offset-0{margin-left:0}}.gmr-sticky.admin-bar .top-header.sticky-menu{top:32px}.gmr-sticky .top-header.sticky-menu{width:100%;z-index:13;border-bottom:0;margin:auto;top:0;left:0;right:0;position:fixed;-webkit-transition:all .25s ease;-moz-transition:all .25s ease;-ms-transition:all .25s ease;-o-transition:all .25s ease;transition:all .25s ease}.gmr-sticky .top-header.sticky-menu .gmr-mainmenu{line-height:30px}@media only screen and (max-width :1200px){.gmr-sticky .top-header.sticky-menu{border-bottom:none;position:static}}.gmr-featured-image{margin-bottom:30px}.gmr-slider{margin-bottom:20px}.gmr-mainmenu{margin:0;padding:0;line-height:30px}.gmr-mainmenu ul{list-style:none}#primary-menu,#primary-menu .sub-menu,#primary-menu .children{margin:0 auto;padding:0;z-index:9999}#primary-menu>li,#primary-menu .sub-menu li,#primary-menu .children li{display:block;float:left;position:relative}#primary-menu>li>a{position:relative;display:block;padding:10px 15px;text-decoration:none !important;text-transform:uppercase;font-weight:600;font-size:13px}#primary-menu>li.menu-border>a span{border:2px solid #fff;line-height:20px;padding:10px 15px;margin-top:18px;margin-bottom:18px}#primary-menu>li.gmr-menu-cart>a sup{margin-left:5px}#primary-menu>li.page_item_has_children>a:after,#primary-menu>li.menu-item-has-children>a:after,#primary-menu .sub-menu>li.page_item_has_children>a:after,#primary-menu .sub-menu>li.menu-item-has-children>a:after,#primary-menu .children>li.page_item_has_children>a:after,#primary-menu .children>li.menu-item-has-children>a:after{content:"\33";display:inline-block;font:normal normal normal 12px/1 ElegantIcons;-webkit-font-smoothing:antialiased;position:relative;right:0;top:0}#primary-menu>li.page_item_has_children:hover>a:after,#primary-menu>li.menu-item-has-children:hover>a:after{content:"\32"}#primary-menu .sub-menu>li.page_item_has_children>a:after,#primary-menu .sub-menu>li.menu-item-has-children>a:after,#primary-menu .children>li.page_item_has_children>a:after,#primary-menu .children>li.menu-item-has-children>a:after{content:"\35";top:2px;float:right}#primary-menu .sub-menu>li.page_item_has_children:hover>a:after,#primary-menu .sub-menu>li.menu-item-has-children:hover>a:after,#primary-menu .children>li.page_item_has_children:hover>a:after,#primary-menu .children>li.menu-item-has-children:hover>a:after{content:"\34"}#primary-menu .sub-menu,#primary-menu .children{left:0;padding:0;position:absolute;top:120%;width:200px;z-index:999;opacity:0;display:none;background-color:#fff;-webkit-box-shadow:0px 0px 4px -2px rgba(0,0,0,.3);-moz-box-shadow:0px 0px 4px -2px rgba(0,0,0,.3);box-shadow:0px 0px 4px -2px rgba(0,0,0,.3)}#primary-menu>li.col-2>.sub-menu{width:350px}#primary-menu>li.col-3>.sub-menu{width:450px}#primary-menu>li.col-4>.sub-menu{width:600px}#primary-menu>li.col-2>.sub-menu>li{width:50%;float:left;display:inline}#primary-menu>li.col-3>.sub-menu>li{width:33.33%;float:left;display:inline}#primary-menu>li.col-4>.sub-menu>li{width:25%;float:left;display:inline}#primary-menu li.col-2>.sub-menu,#primary-menu li.col-3>.sub-menu,#primary-menu li.col-4>.sub-menu{padding:10px}#primary-menu .sub-menu:after,#primary-menu .children:after{bottom:80%;left:40px;border:solid transparent;content:" ";height:0;width:0;position:absolute;border-color:rgba(255,255,255,0);border-bottom-color:#fff;border-width:10px;margin-left:-10px;opacity:0;display:none}#primary-menu .sub-menu ul,#primary-menu .children ul{left:200px !important;top:0 !important}#primary-menu .sub-menu ul:after,#primary-menu .children ul:after{border-width:0;margin-left:0}#primary-menu .sub-menu a,#primary-menu .children a{display:block;line-height:18px;font-size:13px;letter-spacing:0;padding:10px 15px !important;text-align:left;color:#333 !important;text-transform:none !important;-webkit-transition:all .25s ease;-moz-transition:all .25s ease;-ms-transition:all .25s ease;-o-transition:all .25s ease;transition:all .25s ease}#primary-menu .sub-menu>li:hover>a,#primary-menu .children>li:hover>a{background-color:#f1f2f3 !important}#primary-menu .sub-menu.current_page_item:after,#primary-menu .sub-menu li,#primary-menu .children.current_page_item:after,#primary-menu .children li{float:none}#primary-menu li>.sub-menu.focused,#primary-menu li:hover>.sub-menu,#primary-menu li>.children.focused,#primary-menu li:hover>.children{opacity:1;top:100%;display:block;animation:anim .5s ease-in-out}#primary-menu li>.sub-menu.focused:after,#primary-menu li:hover>.sub-menu:after,#primary-menu li>.children.focused:after,#primary-menu li:hover>.children:after{opacity:1;bottom:100%;display:block;animation:anim .5s ease-in-out}@keyframes anim{0%{display:none;transform:translateY(20%)}1%{display:block;opacity:0;transform:translateY(20%)}100%{opacity:1;transform:translateY(0%)}}#gmr-responsive-menu{margin:0 15px 0;padding:0;font-size:13px;line-height:50px}#primary-menu>li.gmr-close-btn,#gmr-responsive-menu,#gmr-secondaryresponsive-menu{display:none}#gmr-responsive-menu:before{content:"\62";display:inline-block;font:normal normal normal 16px/1 ElegantIcons;-webkit-font-smoothing:antialiased;position:relative;left:-7px;top:0}.sidr li input[type=text],.sidr li input[type=search]{border:2px solid #ecf0f1 !important;margin-top:10px;margin-bottom:10px;background:#fff;padding:10px 15px;line-height:28px}.sidr ul ul a{font-size:14px}.sidr-class-search-trigger{display:none}.sidr-class-icon_cart_alt{font-family:ElegantIcons;speak:none;font-style:normal;font-weight:400;font-variant:normal;text-transform:none;line-height:1;-webkit-font-smoothing:antialiased;display:inline-block !important}.sidr-class-icon_cart_alt:before{content:"\e015"}@media (max-width:1200px){#gmr-responsive-menu{display:inline-block;float:right}#gmr-secondaryresponsive-menu{display:inline-block}.gmr-mainmenu,.gmr-secondmenu{display:none}}.gmr-search{padding:0 0 0 15px}.search-trigger .gmr-icon{line-height:30px;position:relative;width:14px;display:inline-block;padding:10px 0;font-size:13px}.search-trigger .icon_close{display:none}.search-trigger.active .icon_search{display:none}.search-trigger.active .icon_close{display:block}.gmr-search input[type=text]{width:300px;padding:11px 14px;height:44px;line-height:44px;background-color:#fff;border:none !important}.gmr-search .search-trigger{display:block}.gmr-searchform input{position:absolute;right:30px;top:50%;margin-top:-22px;display:none}.gmr-social-icon{margin:0;padding:0;line-height:30px}.gmr-social-icon ul{margin:0 auto;padding:0;list-style:none;z-index:9999}.gmr-social-icon ul>li{display:inline-block;position:relative}.gmr-social-icon ul>li>a{position:relative;display:block;text-decoration:none !important;line-height:20px;font-size:13px;padding:10px 8px !important}.site-main .comment-navigation{margin:0 0 1.5em}.site-main .posts-navigation,.site-main .post-navigation{overflow:hidden;padding:10px 0 0;margin:1.5em 0 0;border-top:2px dashed #ecf0f1}.post-navigation .nav-previous span,.post-navigation .nav-next span{color:#ccc;display:block}.posts-navigation .nav-previous,.post-navigation .nav-previous{float:left;width:48%}.posts-navigation .nav-next,.post-navigation .nav-next{float:right;text-align:right;width:48%}ul.page-numbers{list-style:none !important;padding-left:0;text-align:center;font-size:12px}ul.page-numbers li{display:inline-block;margin:0 2px}ul.page-numbers li span.current,ul.page-numbers li a{padding:5px 10px;border-width:2px;border-style:solid;border-color:#ecf0f1}ul.page-numbers li span.page-numbers{border-color:#354b60}ul.page-numbers li a:hover{border-color:#354b60}.page-links{clear:both;margin:20px -2px 0;font-size:12px}.gmr-single .page-links{margin-bottom:30px}.page-links .page-text,.page-links .page-link-number{font-size:12px;margin:10px 2px 0;padding:5px 10px;display:inline-block;border-width:2px;border-style:solid;border-color:#ecf0f1;background-color:#f1f3f4}.page-links a .page-link-number{border-color:#ecf0f1;background-color:transparent}.page-links a .page-link-number:hover{border-color:#354b60}.gmr-hidden{display:none}.screen-reader-text{clip:rect(1px,1px,1px,1px);position:absolute !important;height:1px;width:1px;overflow:hidden}.screen-reader-text:focus{background-color:#efefef;box-shadow:0 0 2px 2px rgba(0,0,0,.1);clip:auto !important;color:#21759b;display:block;font-size:14px;font-size:1.4rem;font-weight:700;height:auto;left:5px;line-height:normal;padding:15px 23px 14px;text-decoration:none;top:5px;width:auto;z-index:100000}#content[tabindex="-1"]:focus{outline:0}.alignnone{margin:0 auto 20px auto}.aligncenter,div.aligncenter{display:block;margin:0 auto 5px auto}.alignright{float:right;margin:0 0 20px 20px}.alignleft{float:left;margin:0 20px 20px 0}a img.alignright{float:right;margin:0 0 20px 20px}a img.alignnone{margin:0 20px 20px 0}a img.alignleft{float:left;margin:0 20px 20px 0}a img.aligncenter,p.img-center img{display:block;margin-left:auto;margin-right:auto}.widget{margin:0 0 20px}ol.comment-list li .comment-meta:before,ol.comment-list li .comment-meta:after,.widget:before,.widget:after{content:"";display:table}ol.comment-list li .comment-meta:after,.widget:after{clear:both}.widget-title{overflow:hidden;text-align:center;font-size:18px;margin-bottom:20px}.widget-title:before,.widget-title:after{background-color:#ecf0f1;content:"";display:inline-block;height:2px;position:relative;vertical-align:middle;width:50%}.widget-title:before{right:.5em;margin-left:-50%}.widget-title:after{left:.5em;margin-right:-50%}.widget select{max-width:100%}.widget ul{margin-top:-5px;margin-bottom:-5px;padding-left:0;list-style:none}.widget ul.sub-menu,.widget ul.children{margin-top:5px;padding-left:20px}.widget li{padding:5px 0}.widget_search input[type=search]{width:100%;display:block}.widget_search input[type=submit]{display:none}.tagcloud a{border:2px solid #2c3e50;display:inline-block;outline:0;overflow:visible;margin:0 5px 10px 0;padding:5px 10px 5px;text-decoration:none;vertical-align:top;width:auto;font:inherit;vertical-align:middle;font-weight:500;font-size:13px !important;background-color:inherit;-webkit-appearance:none;-moz-background-clip:padding;-o-background-clip:padding-box;-webkit-background-clip:padding;background-clip:padding-box;-webkit-transition:all .25s ease;-moz-transition:all .25s ease;-ms-transition:all .25s ease;-o-transition:all .25s ease;transition:all .25s ease}.tagcloud a:hover,.tagcloud a:active,.tagcloud a:focus{color:#fff}.widget_rss a img{display:none}.widget_rss .widget-title:before{content:"\e09e";display:inline-block;font:normal normal normal 18px/1 ElegantIcons;-webkit-font-smoothing:antialiased;position:relative;left:0;top:0}.widget_rss li .rsswidget{display:block}.widget_rss li .rss-date{font-size:13px;color:#bbb;margin-bottom:20px}#wp-calendar{width:100%}#wp-calendar caption{text-align:right;margin-top:0;margin-bottom:0}#wp-calendar thead th{text-align:center;padding:8px;background:rgba(0,0,0,.05);border:1px solid rgba(0,0,0,.1)}#wp-calendar tbody td{background:rgba(0,0,0,.025);border:1px solid rgba(0,0,0,.1);text-align:center;padding:8px}#wp-calendar tbody td:hover{background:rgba(0,0,0,.05)}#wp-calendar tbody .pad{background:0 0}#wp-calendar tfoot #next{text-align:right}#wp-calendar tfoot #prev{padding-top:10px}@media (max-width:480px){#wp-calendar thead th,#wp-calendar tbody td{padding:0}}.widget_pages li:before,.widget_meta li:before,.widget_nav_menu li:before,.widget_categories li:before,.widget_archive li:before,.widget_recent_entries li:before,.widget_recent_comments li:before{display:inline-block;font:normal normal normal 16px/1 ElegantIcons;-webkit-font-smoothing:antialiased;position:relative;left:0;top:0;margin-right:5px}.widget_recent_entries li:before{content:"\69"}.widget_recent_comments li:before{content:"\76"}.widget_archive li:before,.widget_categories li:before{content:"\6d"}.widget_pages li:before,.widget_meta li:before,.widget_nav_menu li:before{content:"\62"}.gmr-content{padding:20px 0}.page-title{overflow:hidden;text-align:center;font-size:18px;margin-bottom:20px}.page-title:before,.page-title:after{background-color:#ecf0f1;content:"";display:inline-block;height:2px;position:relative;vertical-align:middle;width:50%}.page-title:before{right:.5em;margin-left:-50%}.page-title:after{left:.5em;margin-right:-50%}.taxonomy-description p{position:relative;margin-bottom:20px;padding:20px;border:2px solid #ecf0f1;color:#ccc}.taxonomy-description p:after{content:'';position:absolute;bottom:100%;left:50%;margin-left:-13px;width:0;height:0;border-bottom:solid 13px #ecf0f1;border-left:solid 13px transparent;border-right:solid 13px transparent}.content-thumbnail{text-align:center;margin-bottom:20px}.has-post-thumbnail.gmr-smallthumb .content-thumbnail{float:left;position:relative;margin-bottom:0;max-width:200px}.has-post-thumbnail.gmr-smallthumb .item-article{position:relative;margin-left:220px}.gmr-disable-thumbnail .has-post-thumbnail.gmr-smallthumb .item-article{margin-left:0}.gmr-box-content{position:relative;margin-bottom:20px;padding-bottom:20px;border-bottom:2px dashed #ecf0f1}.gmr-box-content.gmr-single .entry-header{text-align:center;position:relative;border-bottom:1px dashed #ecf0f1;padding-bottom:5px;margin-bottom:20px}.gmr-box-content.gmr-single .entry-header span.byline,.gmr-box-content.gmr-single .entry-header span.posted-on,.gmr-box-content.gmr-single .entry-header span.gmr-view{margin-top:20px;font-size:11px;font-weight:300;color:#aaa}.gmr-box-content.gmr-single .entry-header span.byline{margin-right:20px}.gmr-box-content.gmr-single .entry-header span.gmr-view{margin-left:20px}@media (max-width:480px){.has-post-thumbnail.gmr-smallthumb .content-thumbnail{float:none !important;max-width:100%}.has-post-thumbnail.gmr-smallthumb .content-thumbnail img{width:100%;margin-bottom:20px}.has-post-thumbnail.gmr-smallthumb .item-article{margin-left:0 !important}}.kbd-sticky{position:absolute;right:0;top:0}.gmr-metacontent{font-size:11px;font-weight:300;color:#aaa}.gmr-metacontent .byline{margin-right:20px}h2.entry-title{font-size:18px;line-height:24px}.gmr-metacontent a{color:#bbb}.gmr-box-content p{word-wrap:break-word}.entry-content:before,.entry-content:after{content:" ";display:table}.entry-content:after{clear:both}.updated:not(.published){display:none}.single .byline,.group-blog .byline{display:inline}.page-content,.entry-summary{margin:0}.entry-footer{margin-top:20px;font-size:13px;color:#ccc;position:relative}.entry-footer span.cat-links,.entry-footer span.tags-links{margin-right:20px}.gmr-masonry .entry-title{font-size:20px;line-height:30px}@media (max-width:992px){.gmr-masonry .item{width:100%}}.blog .format-aside .entry-title,.archive .format-aside .entry-title{display:none}.comments-title{margin-bottom:20px;font-size:18px}.comment-content a{word-wrap:break-word}ol.comment-list{list-style:none;margin:0 0 30px;padding:0;text-indent:0;position:relative}ol.comment-list li .comment-meta{margin-bottom:20px;position:relative}ol.comment-list li .comment-meta:after{content:" ";bottom:-15px;display:block;width:100%;height:1px;position:absolute;border-bottom:1px dashed #ecf0f1}ol.comment-list li.comment{margin:0 0 20px}.bypostauthor>.comment-body{padding-left:20px;border-left:2px solid #ddd}ol.comment-list li.comment ol.children li.comment{margin-left:20px}ol.comment-list li div.vcard cite.fn{font-style:normal}ol.comment-list li div.vcard img.avatar{float:left;margin:0 1em 0 0;padding:3px;background:#fff;-webkit-box-shadow:0px 0px 2px -1px rgba(0,0,0,.3);-moz-box-shadow:0px 0px 2px -1px rgba(0,0,0,.3);box-shadow:0px 0px 2px -1px rgba(0,0,0,.3)}ol.comment-list li div.comment-author{font-size:13px}ol.comment-list li div.comment-metadata{font-size:11px;font-weight:300}ol.comment-list li div.comment-metadata a{color:#aaa}ol.comment-list li p{margin:0 0 1em}ol.comment-list li ol{list-style:square;margin:0 0 1em 2em}ol.comment-list li div.reply{font-size:12px}ol.comment-list li ol.children{list-style:none;margin:1em 0 0;padding-left:0;text-indent:0}ol.comment-list li.pingback{padding:1em}@media (max-width:767px){ol.comment-list li.comment{margin:0 0 5px}ol.comment-list li.comment ol.children li.comment{margin-left:5px}ol.comment-list li.parent,ol.comment-list li ol.children li.depth-2,ol.comment-list li ol.children li.depth-3,ol.comment-list li ol.children li.depth-4{border-left:none}}#respond{position:relative}h3.comment-reply-title{font-size:18px}ol.comment-list li #respond{margin-top:20px}ol.comment-list li #reply-title{font-size:0;margin:0!important;padding:0;height:0;border-top:0}#cancel-comment-reply-link{color:#999;display:block;position:absolute;bottom:15px;right:20px;vertical-align:middle;font-size:14px}#cancel-comment-reply-link:hover{color:#777}#commentform p.comment-notes{color:#ccc;font-size:12px}#commentform input[type=email],#commentform input[type=text],#commentform textarea{max-width:100%;width:100%}#commentform p.comment-form-author{width:48%;float:left}#commentform p.comment-form-email{width:48%;float:right}#commentform p.comment-form-comment,#commentform p.comment-form-url{clear:both}#commentform p.form-submit{margin-bottom:0 !important}@media (max-width:767px){#commentform p.comment-form-email,#commentform p.comment-form-author{width:100%;float:none}}.infinite-scroll .page-numbers{display:none}.infinite-scroll .masonry-container{margin-bottom:50px}#infinite-handle{margin-top:50px;display:block;bottom:15px;position:relative;text-align:center;top:auto !important;width:100%}.masonry-container #infinite-handle{margin-bottom:-50px;position:absolute}#infinite-handle span{background:0 0;border-radius:2px;border-style:solid;border-color:#eee;color:#333;cursor:pointer;font-size:13px;padding:15px 20px}@media (max-width:800px){#infinite-handle span{display:initial}}.infinite-loader{width:100%;text-align:center}.infinite-loader .spinner{display:block;position:absolute !important;top:auto !important;bottom:10px !important;left:50% !important;margin-left:-12px}.masonry-container .infinite-loader .spinner{margin-bottom:-30px}.widget_wpcom_social_media_icons_widget li a{margin-bottom:.5em}.widget_wpcom_social_media_icons_widget li a{font-size:24px}.textwidget .contact-form input[type=text],.textwidget .contact-form input[type=email],.textwidget .contact-form textarea{width:100% !important}.gmr-theme div.sharedaddy h3.sd-title{font-size:16px}.gmr-theme div.sharedaddy h3.sd-title:before{border-top:2px solid #ddd}.page-content .wp-smiley,.entry-content .wp-smiley,.comment-content .wp-smiley{border:none;margin-bottom:0;margin-top:0;padding:0}embed,iframe,object{max-width:100%}.gallery-caption,.wp-caption{margin-bottom:1.5em;max-width:100%;font-size:12px;color:#ccc}.wp-caption img[class*=wp-image-]{display:block;margin-left:auto;margin-right:auto}.wp-caption .wp-caption-text{margin:.8075em 0}.wp-caption-text{text-align:right}.gallery{margin:0 -.5% 1.5em}.gallery-item{display:inline-block;text-align:center;vertical-align:top;width:100%}.gallery-item img{width:100%;max-width:100%}.gallery-columns-2 .gallery-item{max-width:50%;padding:.5%}.gallery-columns-3 .gallery-item{max-width:33.33%;padding:.5%}.gallery-columns-4 .gallery-item{max-width:25%;padding:.5%}.gallery-columns-5 .gallery-item{max-width:20%;padding:.5%}.gallery-columns-6 .gallery-item{max-width:16.66%;padding:.5%}.gallery-columns-7 .gallery-item{max-width:14.28%;padding:.5%}.gallery-columns-8 .gallery-item{max-width:12.5%;padding:.5%}.gallery-columns-9 .gallery-item{max-width:11.11%;padding:.5%}.gallery-caption{display:block}.gmr-bgstripes{width:100%;height:4px;overflow:hidden;background:#333}.gmr-bgstripe{width:5%;height:4px;float:left}.gmr-color1{background:#008299}.gmr-color2{background:#2672ec}.gmr-color3{background:#8c0095}.gmr-color4{background:#5133ab}.gmr-color5{background:#ac193d}.gmr-color6{background:#d24726}.gmr-color7{background:#008a00}.gmr-color8{background:#094ab2}.gmr-color9{background:#006ac1}.gmr-color10{background:#ff2e12}.gmr-color11{background:#1faeff}.gmr-color12{background:#91d100}.gmr-color13{background:#cea539}.gmr-color14{background:#7f6e94}.gmr-color15{background:#4617b4}.gmr-color16{background:#ad103c}.gmr-color17{background:#004d60}.gmr-color18{background:#569ce3}.gmr-color19{background:#e56c19}.gmr-color20{background:#1b58b8}#footer-container{position:relative}.gmr-box-layout #footer-container{margin:0 auto;max-width:1015px}.widget-footer{padding:30px 0 0}.site-footer{text-align:center;padding:30px 0}@media (max-width:767px){.elementor-column{padding-bottom:20px;padding-left:20px;padding-right:20px}}
body{color:#2c3e50;font-family:"Raleway","Helvetica Neue",sans-serif;font-weight:500;font-size:15px}kbd,a.button:hover,button:hover,.button:hover,button.button:hover,input[type=button]:hover,input[type=reset]:hover,input[type=submit]:hover,a.button:focus,button:focus,.button:focus,button.button:focus,input[type=button]:focus,input[type=reset]:focus,input[type=submit]:focus,a.button:active,button:active,.button:active,button.button:active,input[type=button]:active,input[type=reset]:active,input[type=submit]:active,.tagcloud a:hover,.tagcloud a:focus,.tagcloud a:active{background-color:#e74c3c}a,a:hover,a:focus,a:active{color:#e74c3c}ul.page-numbers li span.page-numbers,ul.page-numbers li a:hover,.page-links a .page-link-number:hover,a.button,button,.button,button.button,input[type=button],input[type=reset],input[type=submit],.tagcloud a,.sticky .gmr-box-content,.gmr-theme div.sharedaddy h3.sd-title:before,.gmr-theme div.idblog-related-post h3.related-title:before,.idblog-social-share h3:before,.bypostauthor>.comment-body{border-color:#e74c3c}.site-header{-webkit-background-size:auto;-moz-background-size:auto;-o-background-size:auto;background-size:auto;background-repeat:repeat;background-position:center top;background-attachment:scroll;background-color:#fff}.site-title a{color:#e74c3c}.site-description{color:#999}.gmr-logo{margin-top:5px}.gmr-menuwrap{background-color:#e74c3c}#gmr-responsive-menu,.gmr-mainmenu #primary-menu>li>a,.search-trigger .gmr-icon{color:#fff}#primary-menu>li.menu-border>a span{border-color:#fff}#gmr-responsive-menu:hover,.gmr-mainmenu #primary-menu>li:hover>a,.gmr-mainmenu #primary-menu .current-menu-item>a,.gmr-mainmenu #primary-menu .current-menu-ancestor>a,.gmr-mainmenu #primary-menu .current_page_item>a,.gmr-mainmenu #primary-menu .current_page_ancestor>a,.search-trigger .gmr-icon:hover{color:#ddd}.gmr-mainmenu #primary-menu>li.menu-border:hover>a span,.gmr-mainmenu #primary-menu>li.menu-border.current-menu-item>a span,.gmr-mainmenu #primary-menu>li.menu-border.current-menu-ancestor>a span,.gmr-mainmenu #primary-menu>li.menu-border.current_page_item>a span,.gmr-mainmenu #primary-menu>li.menu-border.current_page_ancestor>a span{border-color:#ddd}.gmr-mainmenu #primary-menu>li:hover>a,.gmr-mainmenu #primary-menu .current-menu-item>a,.gmr-mainmenu #primary-menu .current-menu-ancestor>a,.gmr-mainmenu #primary-menu .current_page_item>a,.gmr-mainmenu #primary-menu .current_page_ancestor>a{background-color:#db301e}.gmr-secondmenuwrap{background-color:#f6f4f1}#gmr-secondaryresponsive-menu,.gmr-secondmenu #primary-menu>li>a,.gmr-social-icon ul>li>a{color:#333}.gmr-secondmenu #primary-menu>li.menu-border>a span{border-color:#333}#gmr-secondaryresponsive-menu:hover,.gmr-secondmenu #primary-menu>li:hover>a,.gmr-secondmenu #primary-menu .current-menu-item>a,.gmr-secondmenu #primary-menu .current-menu-ancestor>a,.gmr-secondmenu #primary-menu .current_page_item>a,.gmr-secondmenu #primary-menu .current_page_ancestor>a,.gmr-social-icon ul>li>a:hover{color:#e74c3c}.gmr-secondmenu #primary-menu>li.menu-border:hover>a span,.gmr-secondmenu #primary-menu>li.menu-border.current-menu-item>a span,.gmr-secondmenu #primary-menu>li.menu-border.current-menu-ancestor>a span,.gmr-secondmenu #primary-menu>li.menu-border.current_page_item>a span,.gmr-secondmenu #primary-menu>li.menu-border.current_page_ancestor>a span{border-color:#e74c3c}.gmr-content{background-color:#fff}h1,h2,h3,h4,h5,h6,.h1,.h2,.h3,.h4,.h5,.h6,.site-title,#gmr-responsive-menu,#primary-menu>li>a{font-family:"Raleway","Helvetica Neue",sans-serif}h1{font-size:30px}h2{font-size:23px}h3{font-size:21px}h4{font-size:20px}h5{font-size:18px}h6{font-size:16px}.widget-footer{background-color:#3d566e;color:#ecf0f1}.widget-footer a{color:#f39c12}.widget-footer a:hover{color:#f1c40f}.site-footer{background-color:#2c3e50;color:#f1c40f}.site-footer a{color:#ecf0f1}.site-footer a:hover{color:#bdc3c7}
.no-js img.lazyload{display:none}figure.wp-block-image img.lazyloading{min-width:150px}.lazyload,.lazyloading{opacity:0}.lazyloaded{opacity:1;transition:opacity .4s;transition-delay:0ms}
#amp-mobile-version-switcher{position:absolute;width:100%;left:0;z-index:100}#amp-mobile-version-switcher>a{display:block;padding:15px 0;font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Roboto,Oxygen-Sans,Ubuntu,Cantarell,"Helvetica Neue",sans-serif;font-size:16px;font-weight:600;color:#eaeaea;text-align:center;text-decoration:none;background-color:#444;border:0}#amp-mobile-version-switcher>a:hover,#amp-mobile-version-switcher>a:focus,#amp-mobile-version-switcher>a:active{text-decoration:underline}
7 Dasar Utama Dalam Membuat Copywriting Modern
Skip to content
Pada bab sebelumnya kita membahas tentang “Apa itu copywriting ? “.
Setelah anda memahami pengertian copywriting maka selanjutnya kita akan membahas cara membuat copywriting modern.
Bagaimana cara mengenali Copywriting modern? Dulu kita mengenal copywriting sebagai seni menulis untuk mengkonversinya menjadi penjualan.
Namun era saat ini tren tersebut berangsur mulai berubah. Pada saat ini copywriting tidak hanya ditujukan pada penjualan tapi juga di tujukan untuk membangun hubungan antara brand dengan konsumennya.
Mungkin hubungan emosional inilah yang akan menciptakan sebuah ikatan emosi yang baik antara konsumen dengan brand tersebut.
Konten-konten yang disajikan dalam copywriting modern harus mampu menciptakan sebuah ikatan emosi.
Seolah konten tersebut dapat mengajak tertawa, bercerita ataupun bagaimana brand tersebut melayani pembacanya. Namun membangun sebuah ikatan yang kuat antara brand dengan komsumen bukanlah hal yang mudah.
Bahkan penerapan copywriting yang salah pada sebuah brand dapat merusak reputasi dari brand itu sendiri. Diperlukan sebuah aturan-aturan dasar dalam pembuatan copywriting modern yang baik.
7 dasar copywriting modern yang harus kamu ketahui.
1. Fokus pada pembacaKesalahan yang paling sering terjadi pada copywriting adalah hanya berfokus pada pelanngan untu mengkoversi menjadi penjualan.
Apakah ini salah ?
Mungkin ketika anda mendengar copywriting maka akan terlintas tentang konversi penjualan.
Pendekatan tradisional ini hanya berorientasi pada penjualan dan menyakinkan konsumen akan produk atau kebutuhan akan jasa.
Karena jika kita berbicara tentang dua elemen tersebut maka copywriting anda terkesan memaksa. Oleh sebab itu copywriting mengambil sebuah cara yang berbeda untuk membangun hubungan dengan pembacanya.
Copywriting modern yang digunakan pada saat ini menggunakan berbagai data seperti fakta, data atau alur cerita. Hal dapat memberikan sebuah hubungan yang lebih nyata antara brand dan pelanggannya.
Seorang copywriter modern harus mampu untuk mengakomodasi semua pembaca karena memiliki karakter dan keunikan masing-masing.
Setelah dia memahami, copywriter akan membuat konten-konten berkualitas yang dapat untuk memberikan solusi dan pemecahan permasalahan pembaca.
Dapat dikatakan metode copywriting ini mengutamakan kepentingan pembaca untuk menjaga sebuah hubungan emosional yang terus berkelanjutan.
2. Mengutamakan pada kualitas dan relevansiKonten berkualitas akan memberikan sebuah nilai tersendiri bagi sebuah brand. Copywriter modern akan menciptakan sebuah konten berkualitas dan menonjol .
Mengapa harus menyajikan konten berkualitas dan menonjol ?
pada saat ini pembaca sangat menuntut kualitas sebuah konten sehingga dapat memberikan informasi yang tepat. Selain itu mesin pencari sudah menjadi pintar untuk membedakan konten berkualitas ataupun tidak.
Oleh sebab itu, ketika anda masih mengandalkan konten yang buruk dan teknik spam atau blackhat lainnya akan menjadi sia-sia.
Mungkin hal tersebut dapat mendapatkan perhatian dari pembaca namun hal tersebut dapat memberikan reputasi yang buruk terhadap brand anda.
Oleh sebab itu, sebuah konten yang berkualitas dan menonjol akan memperoleh tempat tersendiri di mesin pencari dan pembaca.
3. Pendistribusian konten pada media sosial.Dengan hadirnya media sosial merupakan sebuah pertimbangan dalam pendistribusian konten. Copywriting modern merupakan selalu melibatkan media promosi yang tepat untuk konten mereka.
Copywriter tak hanya dituntut menjadi penulis yang baik, tapi juga mereka harus menjadi ahli media sosial dan lain-lain.
Seperti saya katakan diatas, copywriter modern harus pandai dalam melakukan pendekatan dengan pembaca.
Keberhasilan sebuah copywriting harus ditunjang dengan pendistribusian yang tepat. Dan media modern yang dianggap paling tepat adalah media sosial seperti facebook, instagram dan twitter.
Hal ini dikarenakan komonitas pada media sosial sering menghasilkan sebuah keterlibatan dalam brand. Oleh sebab itu salah satu cara pendistribusian copywriting yang paling efektif dan murah adalah melalu media sosial.
4. Memiliki kemampuan untuk berceritaMenggunakan cerita dan memasukkannya kedalam strategi pemasaran menjadi begitu populer saat ini.
Melibatkan sebuah cerita dalam copywriting dapat mempermudah proses pendekatan kepada konsumen.
Jadi seorang copywriter harus memiliki keterampilan dan kecerdasan dalam menceritakan sebuah cerita pendek untuk menarik perhatian pembaca.
Copywriting dengan teknik Menggunakan cerita saat ini banyak kita lihat saat ini. Seperti peluncuran sebuah produk baru atau pengembangan sebuah produk.
5. Menambahkan konten dengan video, audio ataupun gambar.Membuat konten berkualitas saja tidaklah cukup untuk disajikan kepada pembaca. Hal ini membuat seorang copywriter harus membuat menarik secara visual untuk pembacanya.
Bayangkan jika anda melihat konten tidak memiliki visual yang baik.
Apakah anda akan tertarik dengan konten tersebut ?
Konten-konten berkualitas juga harus memiliki kelengkapan untuk memperindah visual seperti gambar atau konten video.
Tambahan gambar dan video merupakan sebuah cara yang sangat efektif untuk memaksimalkan penyampaian informasi konten pada pembaca.
Hal ini dilakukan oleh copywriter modern untuk menghadapi tantangan dalam persaingan dunia digital saat ini. Penambahan media visual nenbuat copywriting bukan hanya sekedar kata-kata.
Untuk pengaturan media visual dalam copywriting maka copywriter harus Di presentasikan dengan :
Konseptual fleksibilitas. Mengontekstualisasikan Pada saat ini copywriting bukan hanya sekedar slogan, tagline tapi juga harus menyentuh bagaimana agar menarik bagi pembaca.
Oleh sebab itu setiap ide harus disesuaikan dengan produk sehingga dapat menghasilkan sebuah tindakan dari pembaca.
Di era digital, penggunakan gambar dan video dalam konten merupakan sebuah keharusan. Penggunaan media visual tersebut membuat copywriter harus bekerja keras karena membuat konten yang pendek.
Seorang copywriter harus fleksibel dalam membuat konten pendek untuk menarik perhatian pembaca.
Copywriting yang mengiringi visual juga harus di tulis dengan kontekstual bergerak. Hal ini dikarenakan bermunculan berbagai media sosial yang memiliki karakter audiens yang berbeda.
Sehingga copywriter harus memiliki keterampilan mengontekstualkan visual secara berbeda pada setiap media.
6. Membuat copywriting yang kreatif dan unikKreatif dan unik merupakan salah strategi dalam teknik copywriting modern. Bahkan copywriter yang mengkhususkan diri pada pembuatan konten yang kreatif dan unik.
Baca juga : 5 Cara Membuat Headline Menarik Dalam Copywriting
Copywriting kreatif dan unik merupakan sebuah cara paling efektif dalam mencapai target pasar yang sulit.
Misalkan,
Sebuah produk tidak terkenal dan cenderung membosankan. Tentunya hal ini memerlukan sebuah copywriting yang unik dan kreatif.
Dalam kasus seperti itu, copywriter dapat membuat sebuah konten yang tidak terlalu kaku dan fleksibel. Dalam ini tentunya dapat membantu para pembaca dalam memahami produk tersebut.
7. Berani untuk berbeda untuk terlihatCopywriting modern pada saat ini dapat memberikan keleluasaan dalam mengembangkan kreatifitas inovatif dan fleksibel. Sehingga Copywriting dapat menyesuaikan dengan industri saat ini.
Mungkin hal ini begitu sulit untuk dilakukan pada saat ini, tapi inilah jalan untuk kemajuan.
Mengapa copywriting harus berani berbeda ?
Mungkin beberapa tahun yang lalu banyak perusahaan tidak peduli dengan pemasaran dalam dunia digital.
Tapi pada saat ini kesadaran akan hal tersebut telah membuat industri tersebut berbondong-bondong mulai melakukan pemasaran secara online.
Tentunya hal ini menjadi sebuah tantangan tersendiri bagi seorang copywriter. Oleh sebab itu seorang copywriter modern harus mampu beradaptasi dan menjadi berbeda untuk mengatasi tantangan tersebut.
Akhirnya…Dasar-dasar copywriting modern memiliki banyak perbedaan dengan konsep copywriting lama. Inti dari copywriting modern adalah kebebasan dalam mengekspresikan diri yang lebih komplek dari sebelumnya.
Jiwa kreatif, inovatip dan unik menjadi beberapa komponen wajib dimiliki oleh copywriter modern.
Oleh sebab itu copywriting telah membuat sebuah brand menjadi lebih menarik dan jauh lebih menyenangkan bagi pembaca.
Copywriting modern telah membuat dunia industri berubah menjadi lebih baik dan menyenangkan.