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Pengertian Riset Pasar Dan Cara Melakukan Riset Pasar yang Efekif
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Pengertian Riset Pasar Dan Cara Melakukan Riset Pasar yang Efekif
Pengertian riset pasar – Salah satu kunci utama keberhasilan sebuah bisnis adalah mengenal lebih dalam pelanggan dan pesaing mereka.
Cara paling efektif untuk mengenal lebih mendalam tentang pelanggan dan pesaing adalah dengan melakukan riset pasar.
Riset pasar dapat memberikan gambaran bisnis tentang jenis produk atau jasa baru, apakah dapat memberi keuntungan.
Dengan riset pasar dapat memberitahukan kepada anda apakah mereka dapat memenuhi kebutuhankonsumen dan harapan dari pelanggan.
Sebagai pemilik bisnis anda harus menyadari tentang pentingnya riset pasar untuk dilakukan setiap saat.
Dengan mencari jawaban tersebut, pemiliki usaha bisa mengatahui apakah mereka harus merubahnya.
Baca juga | Pengertian Segmentasi Pasar, Manfaat dan Syarat-Syaratnya
Pengertian riset pasar
Apa itu riset pasar ? . . .
Secara sederhananya, pengertian riset pasar adalah proses pengumpulan data atau informasi untuk menentukan apakah barang atau jasa layanan anda dapat memenuhi kebutuhan pelanggan.
Tujuan riset pasar adalah mengidentifikasi tren pasar, demografi, kebiasaan pembeli, perubahan ekonomi, dan tentang informasi tingkat persaingan.
Seluruh informasi ini dapat anda gunakan untuk menentukan target apsar dan membangun kelebihan bisnis anda dipasar.
Pada saat melakukan penelitian terhadap pasar sebaiknya dilakukan pada saat yang tepat dan relevan dengan bisnis anda agar riset pasar menjadi efektif.
Riset pasar dapat memberikan gambaran bisnis tentang jenis produk atau jasa baru, apakah dapat memberi keuntungan,
Dengan riset pasar dapat memberitahukan kepada anda apakah mereka dapat memenuhi kebutuhankonsumen dan harapan dari pelanggan.
Sebagai pemilik bisnis anda harus menyadari tentang pentingnya riset pasar untuk dilakukan setiap saat.
Dengan mencari jawaban tersebut, pemiliki usaha bisa mengatahui apakah mereka harus merubahnya.
Untuk menjalankan proses riset pasar ini, anda dapat menjalankan secara informal atau formal.
Pada saat anda menanyakan kepada pelanggan anda tentang produk anda, secara tidak langung anda telah menjalankan proses riset pasar.
Namun anda melakukan riset pasar secara formal dan terkonsep maka anda bisa memperoleh banyak informasi yang dibutuhkan tentang produk atau jasa layanan anda.
Tingkat kerumitan riset pasar yang digunakan sebenarnya tergantung dengan anda karena riset pasar dapat mencakup berbagai aktivitas.
Riset pasar ini dapat anda lakukan secara sederhana dengan melakukan aktivitas yang dilakukan sendiri seperti bertanya langsung kepada konsumen tentang tingkat kepuasan mereka terhadap produk anda.
Atau juga anda bisa meminta bantuan tenaga profesional dibidang riset pasar sehingga anda tidak dipusingkan lagi dengan prosesnya.
Baca juga | Tujuan Segmentasi Pasar Dalam Pemasaran Produk
Tujuan dan manfaat riset pasar
Tujuan riset pasar adalah untuk membekali bisnis anda dengan informasi yang dibutuhkan ketika membuat keputusan yang tepat.
Penelitian pasar ini juga dipersiapkan utnuk menghindari potensi risiko yang bisa terjadi dimasa depan.
Pengalaman dan intuisi pebisnis biasanya sangat berpengaruh dalam melakukan penelitian ini tapi dengan penelitian dan data yang ada bisa memberikan anda gambaran yang lebih dalam tentang pasar anda.
Dengan melakukan riset pasar dengan konsisten maka anda dapat terus mengikuti perkembangan pasar yang cepat berubah.
Beberapa manfaat riset pasar :
Dapat membantu anda untuk memahami target pasar Mengidentifikasi peluang yang ada untuk meningkatkan keuntungan Mengenali dan merencanakan pergeseran industri Memonitor persaingan anda Memitigasi risiko keputusan bisnis anda Cara Melakukan Riset Pasar yang Efekif Baca juga | Proses Riset Pasar Dengan Langkah Paling Mudah
Cara melakukan riset pasar
Hal terpenting dalam penelitian terhadap pasar adalah memperhitungkan rencana pesaing sehingga dapat memberikan informasi tentang pesaing anda.
Dan hal pertama dalam melakukan riset pasar adalah menentukan tujuan yang jelas kegiatan riset pasar yang anda jalankan.
Anda harus benar-benar memastikan bahwa anda telah menentukan apa saja yang harus anda ketahui dan alasannya.
Setelah anda memperoleh tujuan anda maka langkah selanjutnya adalah harus menentukan teknik atau strategi yang akan digunakan untuk proses pengumpulan data.
Hal terpenting dalam penelitian terhadap pasar adalah memperhitungkan rencana pesaing sehingga dapat memberikan informasi tentang pesaing anda.
Dan hal pertama dalam melakukan riset pasar adalah menentukan tujuan yang jelas kegiatan riset pasar yang anda jalankan.
Anda harus benar-benar memastikan bahwa anda telah menentukan apa saja yang harus anda ketahui dan alasannya.
Setelah anda memperoleh tujuan anda maka langkah selanjutnya adalah harus menentukan teknik atau strategi yang akan digunakan untuk proses pengumpulan data.
Untuk melakukan proses riset hanya terdapat tiga tahapan, yaitu
Perencanaan Pengumpulan data Menganalisa Tahap 1 : Perencanaan untuk riset pasarUntuk memperoleh hasil riset pasar yang baik maka mulailah dengan membuat perencanaan yang matang.
Dengan adanya perencanaan yang matang akan mempermudah anda ketika melakukan penelitian pasar.
Untuk membantu anda dalam membuat perencanaan riset pasar yang baik, sebaiknya anda menanyakan beberapa pertanyaan berikut :
Apakah ada orang yang membutuhkan produk tersebut dipasaran ?
Pertanyaan ini akan membantu anda untuk memastikan bahwa produk atau jasa layanan anda telah berada dipasar yang tepat.
Apakah produk ini memenuhi kebutuhan pasar tertentu ?
Anda harus memikirkan kebutuhan yang umum di target pasar anda, kemudian tanyakan pada diri anda apakah dan bagaimana anda dapat memenuhinya.
Apakah harga yang saya tawarkan kompetitif ?
Salah satu alasan konsumen membeli produk anda dibandingkan dengan pesaing anda adalah harga.
Meskipun anda menginginkan keuntungan yang maksimal dari setiap penjualan anda harus sensistif terhadap tindakan yang dilakukan oleh pesaing agar tetap kompetitif.
Menentukan data yang akan anda cariSetelah anda menganalisa jawaban dari pertanyaaan diata maka anda dapat menemukan media yang tepat untuk memulai penelitian anda.
Hal ini dilakukan agar anda memiliki ide mengenai apa yang dapat anda rubah dan membuat rencana untuk melakukkannya.
Dengan menentukan data yang ada cari secara tepat akan membuat riset pasar anda akan lebih tertarget.
Membuat hipotesis penelitian,Dengan membuat hipotisis akan membantu anda menginformasikan tentang apa yang anda pikirkan dengan hasilnya.
Oleh sebab itu, luangkan waktu sejenak untuk memikirkan tentang harapan anda dari riset pasar yang akan dilakukan.
Walaupun hasil sebenarnya tidak sesuai dengan hipotesis anda tetapi anda akan memiliki kerangka kerja dalam menganalisis data dan membuat perubahan yang efektif dengan beberapa alternatif.
Tahap 2 : Mengumpulkan dataSetelah anda memiliki perencaaan yang matang, maka tahapan selanjutnya adalah melakukan pengumpulan data atau informasi.
Pendekatan proses pengumpulan data dapat terbagi menjadi 2 (dua), yaitu :
Kuanitatif : Proses pendekatan melalui matematika dan harus banyak digunakan dalam proses riset. Walau data ini tergolong agak umum. metode penelitian kuantitatif memungkinkan anda untuk melakukan identifikasi dengan luas dan data tersebut dapat di tindak lanjuti.Kualitatif : Jenis penelitian ini biasanya dipakai bersama dengan jenis penelitian kuantitatif karena data ini lebih sulit dianalisis tapi data yang diperoleh lebih spesifik dan mendalam.Untuk mengumpulkan data dan informasi dalam riset dapat dilakukan dengan beberapa cara yaitu :
Wawancara Survey Kuiseoner Mengumpulkan sampel konsumen potensial atau pelanggan dan mendapatkan umpan balik dari mereka Tahap 3 : Menganalisa data riset pasarSetelah anda mengumpulkan data dari riset pasar maka tahapan selanjutnya adalah menganalisisa data riset pasar dengan akurat.
Bila anda tidak menindaklanjuti data-data riset pasar ini maka anda anda hanya membuang-buang waktu saja.
Anda harus mempelajari semua data yang sudah dikumpulkan dan untuk menemukan solusi dan memperbaiki segala risiko yang ada.
Bila anda memiliki tim maka anda mendiskusikan data-data tersebut dengan tim sehingga mereka dapat memberikan solusi yang tepat.
Baca juga | Strategi Komunikasi Pemasaran Untuk Meningkatkan Penjualan
KesimpulanMelakukan riset pasar memang dapat menghabiskan waktu dan energi seorang pebisnis sehingga dapat membebani mereka.
Tapi hasil yang diperoleh bisa sepadan dengan waktu dan energi yang habiskan hanya untuk menganalisa target pasar anda.
Dengan melakukan riset pasar yang baik akan membantu anda untuk mengenal pasar dan pemahaman tentang audiens anda.
Oleh sebab itu sebelum anda memulai bisnis anda harus memahami tentang pengertian riset pasar dan cara melakukan riset pasar yang baik.
Hal ini akan mempermudah bisnis anda untuk memenangkan kompetisi atau persaingan pasar yang ketat.
Demikianlah pembahasan tentang Pengertian Riset Pasar Dan Cara Melakukan Riset Pasar yang Efeki f.
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